“Scientific Advertising” – The first time I read it in 1997 – I GOT it. I got the message. It was powerful enough that I knew from the bottom of my heart that I would enjoy a career in Advertising and would never get bored with it.
Claude C Hopkins – He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company until. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed, that a good product was often its own best salesperson and as such he was a great believer in sampling.
If you missed this golden classic, read it now.
Abe Cherian
CEO, Multiple Stream Media, LLC
