by Matthew Hesser
It sounds too simple to be true, but it really is…a well-targeted and timely PRESS RELEASE to the media is the most powerful form of marketing and advertising on the planet!
A high quality press release, with the proper targeting and distribution to reach the correct media members, could have many businesses sailing on a sea of new sales and profits. Just one feature or a mention in a popular or targeted business publication has the potential to cause some business’s phones to literally be ringing off the hook!
The next big question that arises, “How do you go about writing a quality press release that will grab the attention of the media and your particular audience?” Here are some tips to help you succeed…
