Psychologists tell us that people respond more positively when they’re addressed by name. For this reason, your sales letters will be received better when you address your prospective customer by his own name, rather than with a generic “Dear Sir”
Using individual names is not a challenge if you’re only sending out a few letters. But if you’re serious about your promotions, you’re going to send out far more than 8 or 10 letters at a time. You should be sending 50 to 100 … or more.
Personalizing a large number of letters presents problems – unless, that is, you master your word processor’s “Mail Merge” function.
If you are serious and have money to spend, you can have a mailing list database built for your marketing.
In my opinion, the best and the most cost-effective way to manage and grow your list is a Mailing List management software.
Multiple Stream Media provides a service where you can manage all of your marketing chores, mailings and schedules for under $25. You should give it a try, its completely free for 15 days.
http://www.imediamarketingtools.com
Your partner in success!
Abe Cherian
Multiple Stream Media
http://www.multiplestreammktg.com
