Devised …
and Why It Fails So Spectacularly

“Any fool can criticize, condemn, and complain and most fools do.”
Benjamin Franklin

Many years ago, I taught a class at the Learning Annex in New York City on how to make a six-figure income as a freelancer. One student, JR, wanted to break into writing TV commercials for Madison Avenue, and he had devised what was (according to him) a brilliant self-marketing strategy for getting hired.

In actuality, it was the second-worst self-marketing idea I’d ever heard in my life.

JR told the class that he had written some “brilliant” TV commercials.

The Super Bowl was only a few weeks away at the time. JR’s strategy was to show up at the offices of Madison Avenue’s biggest ad agency and show the copy for his commercials to the creative director.

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“Everything comes to him who HUSTLES while he WAITS.” 
   - Benjamin Franklin

In the age of the Internet, that’s NOT really a problem. You can be ‘Hustling’ while you are sleeping, you can be ‘Hustling’ while you are playing or doing pretty much whatever you want to do.

Your business can be attracting visitors, converting them into leads and sales - while you ‘wait’, as Franklin puts it.

But you have to put systems and people into place first, before you WAIT for ‘Lady Luck’ to you visit you. If you have the ‘System’ in place then you need the right kind of ‘People’ to make it happen.

With Rent-A-List.com you’ll find people Hustling for you while you ‘Wait’.

Right Now, you can make use of our ‘Reach’ and ‘Talent’ to advertise your business 24/7 and bring you success - for HUGE savings.
      
Check Our Monday Madness Special:
 http://imttrack.com/t/c/msmedia/ral_sp/hustle

The promotion will end on Tuesday, June 17th 9:00AM EST. (Tomorrow)

    
Wishing you all the success!
Abe Cherian

     Multiple Stream Media, LLC.
     603 Old Stage Road, Main Bldg.
     Saugerties, NY 12477

     P.S The packages offered in this promotion at rock-bottom prices are costing us big on the front-end and so, I’ve  limited the number of packages offered to a minimum. As soon as we reach the numbers - It’s OFF the table.
              
     Here are the packages available:
    
     - Valuepack 1 (Reach, 676,000) - Only 14 packages will be sold!
     - Valuepack 2 (Reach, 120,000) - Only 29 packages will be sold!
     - Valuepack 3 (Reach, 55,000) - Only 34 packages will be sold!
     - Valuepack 4 (Reach, 40,000) - Only 62 packages will be sold!
    
     Don’t miss out >  http://imttrack.com/t/c/msmedia/ral_sp/

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Happy Father’s Day to all fathers.
    
     Sunday Losses…

For Time Russert, the NBC Washington Chief; Rest in peace. Sundays without Mr. Russert is like rock music without guitars- I can’t picture it, and I don’t want to, even if it has been done before. Farewell to a great man. 

 How sad it is that so many of the best leave us in their prime. We’ll miss you, Tim.
    
     Monday Madness…

The Rent-A-List Monday Madness Promotion is Tomorrow at 9:00AM EST. I am super excited about our new ad-designs for clients - crisp, clean and impressive designs and we provide that service for free for our clients.
       
You can get on our “Early Notification List” and get notified of the Launch:
       => http://imttrack.com/t/c/msmedia/ral_sp/
         
Wishing you all the success!

         
Abe Cherian
Multiple Stream Media, LLC.
      

P.S. Please note our new and extended office hours.  Monday to Wednesday: 8:00AM to 8:00PM EST  Thu & Friday: 9:00AM to 5:00PM EST
 

Tel: (845) 247 2565   (845) 247 2566

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     While I’m researching a project, I’m always on the lookout for “the big idea” … “the hook” … or for you English teachers out there – “the theme” – for my package.

     One way I hone in on my big idea is to answer this simple, yet powerful question:

     So what?

     In other words, what’s so great about your product? What makes it unique … desirable … and a MUST HAVE – RIGHT NOW? Usually when I can answer that question, I’ve found my big idea.

     For example …

     A few years ago, when I was researching a Co enzyme Q10 product, I discovered statin drugs drain your Coq10 levels. And CoQ10 is especially critical for your heart. So people taking statin drugs to prevent heart problems were actually DROPPING DEAD from heart attacks! 

     Kapow! Now, that’s what I call an answer to a “So what”!

     This became my big idea which led to this headline:

“The shocking truth about 
cholesterol-lowering drugs”

     Rob Davis, one of my all-time favorite designers, came up with a cover where you see the soles of a man’s shoes while he’s lying on the floor. It was a brilliant design – and the package KICKED BUTT!

     Sometimes you gotta dig really deep to find a powerful big idea. Last year, I worked on a product called “DIM” – a natural hormone balancing nutrient. 

     There was all kind of great scientific research on this product. So I thought I would go with that angle. But …

     … then I started reading the testimonials.

     There was one emotion that just kept rising to the surface: Fear. 

     These folks were scared to death of hormones. They didn’t understand what they were or why their bodies were out of whack.

     Aha!

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The Wait Is Over!
    
The Rent-A-List 48 Hour, 50% SALE is ON!
    
===========================================
     In a hurry?
     => http://imttrack.com/t/c/msmedia/ral_sp/
===========================================
I want to also remind you that this would be the FINAL sale for the month of May.
              
I know this for a fact: “Most Rent-A-List advertisers will be thrilled about the discounts and WILL be locking in the savings now, before it’s over in 48 Hours.
    
I hope that you are one of them.
              
Here is the Promo Code Page:
http://imttrack.com/t/c/msmedia/ral_sp/

Wishing you all the SUCCESS!
 
Sincerely,
Abe Cherian

P.S. One more thing. You can have your ads scheduled to be published after the ‘Memorial Day Weekend’. Simply mention this on the ‘Special Instructions’ field on the ad-submit form
Here is the link:
http://imttrack.com/t/c/msmedia/ral_sp/
 

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 A few years ago, for an anniversary present, my husband Mick surprised me by replacing my car radio with a complete entertainment center.Now, you may not know this, but I’m a genuine “technophobe.” I’m scared of technology and all those dang blasted new gadgets. I was perfectly happy getting into my car and turning on my radio. In fact, if I had my way, I’d still be using 8-track tapes!

But when I went to look for my radio — I couldn’t find it. It was really GONE! There was a thingy in its place and I had no idea what that monstrosity was!

It took me over two hours to get a hold of my husband. Meanwhile, I was driving my car with no music – IN ABSOLUTE SILENCE - and I was fuming.

When he finally called me back, I was frustrated and furious and wanted to know what he did with my radio!

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===============================================
New Weekly Tips Issue Just Released!
http://imttrack.com/t/c/msmedia/issue_may_12/
===============================================

We have released yet another useful issue of Weekly Tips!
Read it here. http://imttrack.com/t/c/msmedia/issue_may_12/
  
IN THIS ISSUE:

Confessions Of A Super Affiliate
My interview with Maryanne Myers, “Confessions Of A Super Affiliate” is the highlight of this week’s issue. If you are starting out and need inspirations and tips from someone who started Internet Marketing 9 years ago, this is a must
read.

http://imttrack.com/t/c/msmedia/issue_may_12/

Deal Making For Dummies.
We also have MaryEllen Tribby, the publisher and CEO of Early To Rise Newsletter knows a thing or two about deal making. Great article, read it here

http://imttrack.com/t/c/msmedia/issue_may_12/

How To Turn Features Into Benefits.
This is a big one…

Many marketers struggle with explaining the ‘Benefits’ of their products on their sales copy and instead they stick with a long list of ‘Features’ and lose valuable sales as a result. Carline Anglade Cole explains how to turn the features of your product or service into benefits and double your sales.

http://imttrack.com/t/c/msmedia/issue_may_12/

How to Train Your Customer to Memorize Messages that Make the Sale.
Last but not the least, John Forde, a veteran copywriter for over 15 years reveals the secret behind how you can train your customers in Memorize messages that make the sale!

http://imttrack.com/t/c/msmedia/issue_may_12/

Your can read it all here:
http://imttrack.com/t/c/msmedia/issue_may_12/
  
Talking about increasing your sales — Mark your calendar: May 22Nd, 2008 at 9:00 AM EST. The next BIG advertising sale (50% OFF) on your Online Promotions with Rent-A-List.com. Subscribe to our Early Notification List to secure your savings.  => http://www.rent-a-list.com/s/special.cgi/rent-a-list

Hope you enjoy,

Abe Cherian

CEO, Multiple Stream Media, LLC
Editor-In-Chief

P.S. Please post your comments below.

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