Interstitial Marketing Campaigns: Logo vs. Brand

Internet advertisements that are thoroughly thought out from the beginning can become excellent money makers for your business. In fact, it all boils down to collaborating with highly appealing experimental under marketed products and services. Once your market is satisfied, you can be enthusiastic about its performance and continuously achieve a revenue target.
 
But, what if it doesn’t efficiently sell? Could it be the brand or trademark? An Interstitial ad, which is a Web page in between two pages, is one of many critical components to an effective Internet advertising campaign. Competitively speaking, and at a glance, a first impression is a lasting one in this case. A logo or brand image typically accompanies the ad copy, similar to a full page ad in a newspaper. But, which one has more impact?  
 
The beauty of using a company logo is its unprecedented ability to be in plain view at all times. A logo can be seen all over the world and on many different things. A common household item is generally within sight more than 100 times a day, and you won’t even realize it. What’s more fascinating, a logo is designed for easy and definite recognition, but rarely recognized repeatedly. It does send a powerful message; however, when a logo is displayed on a Web page we immediately think advertising.
 
Name Brands, on the other hand create a more philosophical approach. Brands are not just for big companies, but are also for organizations, cities, towns, and nations. Branding in the end is about capturing the heart and sole of an organization. Branding of a region is a unique challenge that is more akin to branding a complex service than it is a product on a shelf. That is why logos, taglines etc., often fall flat, because they are not the way we experience regions.
 
Many branding exercises for complex service type businesses fail because they fall back on FMCG (fast moving consumer good) branding methodologies which are entirely inappropriate for service based businesses. Before using name brands, it is wise to perform a survey with questions like; do people value friendship and cooperation and family and connection? Is the product environmentally safe and unpolluted? Is that a quality that you want to highlight? Do people value good living? Hard work? Independence?
 
Interstitial advertising enables you to test what works and what doesn’t. Focusing on what’s not working creates more of what’s not working. Shifting your energy and focus to what’s great will attract more of what’s great. This is a simple psychology that prospective buyers go through when they see a logo or a brand in front of them. It’s a choice the advertiser must make when formulating a vision, communicating about it constantly, and not giving up on that vision.
 
Products should be displayed in an impressive, alluring fashion with the larger goal of the organization in mind. Similarly, logos and design formats should remain consistent on the page, so the customer stays oriented and on familiar terrain. Think of the page format in terms of branding by establishing a uniform and uniquely memorable template. A compelling, clear, professionally written product copy will triple your results. If your interstitial ad does not exude expertise and professionalism, potential customers will sense it.
 
The content should create a tangible image in your customer’s imagination and should explain the virtues of your product or service. Professionalism and clear evidence of human care are the first steps in establishing your credibility and gaining the trust of the buying public.
 
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AdClickMedia wants you to be another success story. We DO NOT want sloppy or disorganized signals to be a fundamental weakness that may undermine consumer confidence. If customer action is your goal, give your customers an incentive to act. Give our interstitial ads a try. You’ll learn that once your page is organized and streamlined for business, it will provide a call to action, an appeal to emotion and give your visitors a reason to make that move and close that sale.