Last year we made 1.4 Million dollars in sales from ‘email marketing’ alone. Not to brag, but to demonstrate, how powerful email marketing still is — if you do it the right way.
Your marketing is only as good as, your ability to understand and create a compelling offer in your marketplace. So, in this post I am going to reveal the simple formula that we use to create irresistible offers.
I want to show you how to create a compelling opt in offer in any market, so you can start building a responsive mailing list that will be a major asset for your Internet Business.
First, I want to go over, what an opt-in offer looks like:
Click here to view this offer. (Opens a new window)
The above offer is a very successful opt-in offer. It’s got all the right components in place to generate hoards of leads and conversion.
Let’s take a look at it.
Attention Grabbing Headline & A Subhead That Makes A Promise:
A headline on a opt-in offer must connect directly to the prospect’s current problem or a challenge. The sub headline must give an answer to the problem and make a promise, right away. (If you are making a promise, back it up with solid proof)
Body. What Is In It For Them:
Keep the body of an opt-in offer short and to the point. Only talk about, what is in it for them if they subscribe to your list.
Strong And Confident Call To Action:
Tell them what they will get and what to do.
Subscribe Box That Stands Out:
You must only ask for their basic information, just enough to contact them by email. Asking for too many personal information may result in more page abandonment. Use a strong ‘call to action’ on the button. Always place a link to your privacy policy and assure them that their information is safe with you.
Important Opt-In Offer Tips:
Rule #1: Write a compelling offer that answers why they should subscribe. How often they will get it and who it is coming from.
Rule #2: List lots of benefits that explains, “What Is In It For Me?”.
Rule #3: Include a strong call to action. Tell your visitors exactly what action you want them to take.
Rule #4: Make things as simple as possible. No other links or distractions.
Rule #5: Link to your privacy policy. People feel a bit reluctant to hand over personal information to someone they don’t know. Let them know that you have a privacy policy, and you are not going to use their personal information for anything else other than what they have signed up for.
Strategies To Quickly Build Your Opt-In List
Now that you have created a compelling offer, you will need to drive traffic to your offers. Below are some great ways to grow your list.
1. Use existing customer database or contact list.
2. Place Opt-In forms strategically on your website.
3. Use Entry pop-ups or hover ads.
4. Use Exit pop-ups.
5. Run special contests or draw.
6. Run survey’s on your website.
7. Use a co-registration service.
8. Give away free e-books.
9. Create a members only area like a forum.
10. Advertise on other websites.
11. Advertise on Pay-Per-Click search engines.
12. Give away free white papers.
These are some great strategies that help you create a compelling ‘opt-in’ offers.
Don’t Have The Technical Knowledge?
No problem. You can use tools and platforms that are easy to use and does all of the above for you. Try iMedia Marketing Tools, free for 30 days. It’s the easiest way to automate you entire lead generation and list building.
Thank you so much for reading this post, and I wish you all the success.
Abe Cherian
{ 2 comments… read them below or add one }
Can you get beyond most spam blockers ?
Nice website, i found many helpful tips for my business. Best Of Luck. 8-) 8-) 8-) 8-) 8-) 8-) 8-)
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