by Mark Satterfield
“Build a better mousetrap and they will come.” In theory that sounds great. Unfortunately in this day and age of constant and continual communication, if you don’t aggressively promote who you are and what you offer, it’s terribly likely you’ll get lost amid all of your competition.
As I’ve discussed previously in other articles, the first step is to set up a website (or even just a webpage) that focuses on the problems that your prospects face. You want to make this page “sticky” by offering free information that will motivate visitors to tell you who they are.
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