Five Revenue Boosting Web Marketing Strategies

Five Revenue Boosting Web Marketing Strategies

January 4th, 2006 @ MsMedia // 2 Comments

Dear Reader,

I would like to share with you 5 key marketing strategies that maximized the selling power of my web sites and produced more dollar revenue per customer.

Here are five strategies that you can use to boost sales from your web site.

1) Upsell at point of sale:

The easiest time to sell more is at the point of  sale, when your customer has already decided to  purchase your main product. This is when your  customer is in a purchase mode. The customer has  already opened his wallet and is ready to pay you.

You can ethically capitalize on this by offering  your customer more products that will compliment  the product that he/she is about to purchase. Make  sure that you offer the special product for a  cheaper price than what it normally sells.

Up-selling is the easiest way to increase your  profits. You’ll see that 25% to 40% of your  customers will take advantage of your special  offer.

2) Present higher packages before less expensive  packages:

If you are selling multiple products or services, present the higher package before your less  expensive package. It’s a proven fact the if you  present your higher packages before the less  expensive packages, more customers will go for  your higher package.

3) Add an interactive Communication Platform:

Initiating interaction with visitors and  customers and supplying helpful information  before they leave your site you can dramatically  reduce shopping cart abandonment and increase  average order size.

http://www.liveperson.com/ chat service is a good service where your visitors can chat with you if they have questions.

4) Use a lead-capture landing page:

Most people just send visitors to their main  splash page, which is probably not the most  effective way to market if you want more  conversion. A better way to get more out of  your visitors would be to use a lead-capture  landing page instead of your splash page.

A lead-capture page is a single web page that highlights the main benefits of your product without giving any more information other than  creating interest in your product. It then  prompts your visitors to type in their contact  information to proceed further. Your visitors  are then redirected to your main web site.

You can now follow-up with qualified prospects and convert more visitors into paying customers. Using a lead-capture page has proven to increase conversion rates by up to 35%.

You can create a lead-capture page or use a  third party service to create and manage all  your leads. One major advantage of third party  services like http://www.imediamarketingtools.com is that you can  manage and follow-up with your prospects  automatically.

5) Add a comparison chart:

You will close more sales quickly by showing your visitors how your product stands out from your  competitor’s.

There are many strategies that you can use to increase sales and conversions, but you can be sure to increase revenue from your web site by using the five strategies above.

About The Author:

Abe Cherian is the owner of Multiple Stream Media,  a company that helps online businesses find new  prospects and clients, who are anxious to grow  their business fast, and without spending a fortune  in advertising and automation. http://www.multiplestreammktg.com/ – http://www.imediamarketingtools.com

Category : Advertising