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	<title>Multiple Stream Media Blog</title>
	<link>http://www.msmediablog.com</link>
	<description>Conversations That Lead To Better Marketing Ideas and Faster Growth</description>
	<lastBuildDate>Sat, 05 Jul 2008 14:33:47 +0000</lastBuildDate>
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		<title>The Rent-A-List BIG BREAK Special is Back!</title>
		<description><![CDATA[Many advertisers have requested to keep the Rent-A-List June sale longer  into July so that they can setup their promotion and take some time off during  summer.
    
So, here is what we&#8217;ve decided&#8230;
              
Due to popular demand and much needed exposure for our advertisers, we are bringing back the &#8216;The Big Break&#8217; Special promotion in July.       
If you [...]]]></description>
		<link>http://www.msmediablog.com/2008/07/05/the-rent-a-list-big-break-special-is-back/</link>
			</item>
	<item>
		<title>The Worst Self-Marketing Strategy Ever</title>
		<description><![CDATA[Devised …
and Why It Fails So Spectacularly 
&#8220;Any fool can criticize, condemn, and complain and most fools do.&#8221;
Benjamin Franklin
Many years ago, I taught a class at the Learning Annex in New York City on how to make a six-figure income as a freelancer. One student, JR, wanted to break into writing TV commercials for Madison [...]]]></description>
		<link>http://www.msmediablog.com/2008/07/02/the-worst-self-marketing-strategy-ever/</link>
			</item>
	<item>
		<title>Hustle While You Sleep?</title>
		<description><![CDATA[“Everything comes to him who HUSTLES while he WAITS.&#8221; 
   - Benjamin Franklin
In the age of the Internet, that&#8217;s NOT really a problem. You can be &#8216;Hustling&#8217; while you are sleeping, you can be &#8216;Hustling&#8217; while you are playing or doing pretty much whatever you want to do.
Your business can be attracting visitors, converting them into leads and sales [...]]]></description>
		<link>http://www.msmediablog.com/2008/06/16/hustle-while-you-sleep/</link>
			</item>
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		<title>Sunday Losses; Monday Madness!</title>
		<description><![CDATA[Happy Father&#8217;s Day to all fathers.
    
     Sunday Losses&#8230;
For Time Russert, the NBC Washington Chief; Rest in peace. Sundays without Mr. Russert is like rock music without guitars- I can&#8217;t picture it, and I don&#8217;t want to, even if it has been done before. Farewell to a great man. 
 How sad it is that so many of the best [...]]]></description>
		<link>http://www.msmediablog.com/2008/06/15/sunday-losses-monday-madness/</link>
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		<title>Hey, What’s the BIG IDEA?</title>
		<description><![CDATA[
     While I’m researching a project, I’m always on the lookout for “the big idea” … “the hook” … or for you English teachers out there – “the theme” – for my package.
     One way I hone in on my big idea is to answer this simple, yet powerful question:
     So what?
     In other words, [...]]]></description>
		<link>http://www.msmediablog.com/2008/06/13/hey-what%e2%80%99s-the-big-idea/</link>
			</item>
	<item>
		<title>Rent-A-List 48/50 Sale Launched!</title>
		<description><![CDATA[The Wait Is Over!
    
The Rent-A-List 48 Hour, 50% SALE is ON!
    
===========================================
     In a hurry?
     =&#62; http://imttrack.com/t/c/msmedia/ral_sp/
===========================================
I want to also remind you that this would be the FINAL sale for the month of May.
              
I know this for a fact: &#8220;Most Rent-A-List advertisers will be thrilled about the discounts and WILL be locking in the savings now, [...]]]></description>
		<link>http://www.msmediablog.com/2008/05/22/rent-a-list-4850-sale-launched/</link>
			</item>
	<item>
		<title>How To Turn Features Into Benefits</title>
		<description><![CDATA[ A few years ago, for an anniversary present, my husband Mick surprised me by replacing my car radio with a complete entertainment center.Now, you may not know this, but I’m a genuine “technophobe.” I’m scared of technology and all those dang blasted new gadgets. I was perfectly happy getting into my car and turning on [...]]]></description>
		<link>http://www.msmediablog.com/2008/05/14/how-to-turn-features-into-benefits/</link>
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