Email Marketing To Set New Record by 2010
September 28th, 2007 @ MsMedia // No Comments
It appears email marketing is here to stay. Recent reports from Direct Marketing Association state approximately 71,000 jobs were created in 2006 alone and growing 8-10% annually!
Online retailers realize this and plan their campaigns to coincide with the holiday season. Most online retailers anticipate the corresponding drop in sales during the off season and mark inventory down to keep it moving. Email marketers take advantage of seasonal fluctuations and they can predict shifts in demand for many goods and services and structure their spending accordingly.
Of course, reputation, delivery, open, and click-through rate is evaluated on acceptance in the marketplace. Acceptance is related not only to the total number of customers in an audience, but also to the composition of that audience as compared to the target audience of the advertiser.
Abe Cherian
CEO, Multiple Stream Media, LLC.
Category : Advertising
