I can only assume the reason why most email marketers receive messages from other email marketers, is to learn how to become more successful. Whatever the reason, I have to ask, what do you write about in your ad copy?
Here’s a few tips…
Grab them by the eyeballs: Seize your prospects attention with a powerful, benefit-based, emotionally driven headline.
Support your headline: In a short deck, expand upon your headline with a deck structure that drives it home in a powerful way.
Bribe them to read this: Tell them what you’re going to tell them. Blast-off any value-added information that you’re going to give them for free in the copy.
Get their juices flowing: Open with a powerful, emotionally driven, benefit-based paragraph or two.
Make them believe it: Add credibility elements, a series of paragraphs presenting statistics, expert endorsements, track record info or customer testimonials that prove you really can deliver the benefit.
Get back on track: You’ve demonstrated what you’ve done for others and what others say. Now it’s time to get back to talking about your prospect?s favorite person – YOUR READER.
Repeat your lead benefit and transition into your secondary product benefits, each written in a way that connects with the prospect’s most compelling resident emotions ? their dominant emotions.
If you have room, make each benefit a subhead, followed by two or three paragraphs of copy (or more) that is dimensional. If you’re cramped for space, turn each benefit into a bullet. If you?re somewhere in-between, lead with your strongest benefits as subheads with explanatory copy and bullet the rest.
Make the offer: Repeat your headlined benefit, allude to the others, present your offer, and justify your price.
Relieve risk, add credibility: Add your guarantee and point out that, since the prospect’s delight is a sure thing, they have nothing to lose.
Sum it up: Repeat your main headline benefit, the strongest secondary benefits, justify your price again, remind them of the guarantee and ask for the sale by getting the click!
Abe Cherian
CEO, Multiple Stream Media, LLC.
