Develop A Promotional Filing System
January 11th, 2006 @ MsMedia // No Comments
Dear Reader,
Do you maintain a Promotional Filing System?
As marketers, we do umpteen numbers of promotions. But, do you keep a record of all your promotions?
Records like:
- Date of the promotion
- Product promoted
- Direct mail / ad pieces
- List or source to which the promotion went to
- Number of unique clicks
- Conversion ….etc.
These are records that will immensely help you to plan your future promotions.
If you have not been keeping records, I urge you to start today. An easy way to do this would be on and Excel document or any spread sheet document where you can simply highlight the results and make a graph to view a snap shot of your successful promotions.
You can also avoid this manual record keeping by tracking all your promotions automatically on…
http://www.imediamarketingtools.com/
When you are ready to create your own promotional calendar, you will have a filing system FULL of proven and innovative ideas to help you brainstorm.
Your partner in success!
Abe Cherian
Multiple Stream Media
http://www.multiplestreammktg.com
Category : Advertising
