How can you improve your numbers? What needs to be changed to improve your numbers? How can you tweak, Monitor, record, and analyze everything?

1. How much is your cost per sale?

2. What is your best performing keyword phrase? Why?

3. What sales copy is working best? Why?

4. How much does it cost you for one opt-in subscriber?

5. What percentage of customers purchase your upsell?

6. How many people who sign up for your newsletter end up customers?

7. How many visitors opt-in to your list? What percentage?

8. How many returns are you getting? Why?

9. What kind of feedback are you getting?

10. Have you used that feedback to improve your site or product?

11. What path are your visitors taking through your site? Is that the one you intended?

12. What page do most people exit on? Why?

13. How many people click on your order link but don?t end up placing orders?

14. What technical problems are your customers having? Can you do something to prevent those problems again?

15. What questions are you getting about your product?

Try to incorporate the answers into your sales copy. Most likely many of your visitors have those same questions. Tweak your sales process based on your findings. Use this information to improve your product, site, and sales process. Be careful to only implement those changes that are logical to you or that you are receiving over and over. Don’t implement something that only one person mentioned or that makes no sense to you. In other words, use your judgment.

If a visitor happens to run through two variables, let me give you an example; If you were testing keywords from PPC traffic and also the pulling power of certain articles, you’ll run into problems if you use only one tracking program. In other words, you might run into a problem if a visitor came to your site through a certain keyword, opted into your list, and then purchased through the link on one of your email messages. The sale would only get counted for to the email article. To avoid this problem, use several tracking programs each with a different purpose so that there will be no overlap.

Abe Cherian
CEO, Multiple Stream Media, LLC.

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 It is critical that to succeed in any business you have your own opt-in email list. Building a highly responsive, highly targeted opt-in subscriber list will be the one thing that can catapult you from obscurity to fame and fortune and making a full-time living online.

Throughout the years, those who know me have learned there’s a number of methods to building your list. One such method was to offer them something of value for free in return for giving you permission to include them in your opt-in email list.

You also learned that you should not offer any incentives that has no value or can be obtained free of charge online.

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 It appears email marketing is here to stay. Recent reports from Direct Marketing Association state approximately 71,000 jobs were created in 2006 alone and growing 8-10% annually!

Online retailers realize this and plan their campaigns to coincide with the holiday season. Most online retailers anticipate the corresponding drop in sales during the off season and mark inventory down to keep it moving. Email marketers take advantage of seasonal fluctuations and they can predict shifts in demand for many goods and services and structure their spending accordingly.

Of course, reputation, delivery, open, and click-through rate is evaluated on acceptance in the marketplace. Acceptance is related not only to the total number of customers in an audience, but also to the composition of that audience as compared to the target audience of the advertiser.

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Abe Cherian
CEO, Multiple Stream Media, LLC.

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A lot of large and small online businesses have an affiliate program, and are continually working with their affiliates helping them to succeed. Think of your affiliates as salespeople you hired to go around selling your product or service. Too often I see a lack of emphasis on the affiliate program. I am convinced that there has never been a better way to make money. If you are able to set up a good profitable affiliate program, it is so easy for everyone involved to benefit. All you do is help the affiliate, and all the affiliates do in essence, is link to you. It’s so simple and easy for everyone involved but it works extremely well with a minimal investment of time, energy and money. If you hired 50 of these salespeople, would you train them and provide them with tools? Yes. Would you stay in contact with them? Yes. Would you keep your sales force happy and motivated? Yes. A secret of the majority of wealthy people is that they spend time and money on the things that matter. Determine what matters to your business and then spend a proportionate amount of your time on that task.

I have determined that our affiliate programs, when given a modest investment of time and energy matters most to our business. You may find the same thing if you incorporate my suggestions into your own affiliate management strategy. Why wait until now? Now is the time, after testing your copy, perfecting your sales process and gaining accurate statistics to launch your affiliate program.

Trying to launch your affiliate program before this point may not be wise. You don’t want to have affiliates sign up with you too early and then be disappointed by conversions and drop your program. Be sure to have your site converting at least 1.25% of visitors to customers before you consider actively promoting your affiliate program. Don’t be afraid to market your affiliate program just as you would your product.

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by Dechen Lau

Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it. 

Considering the money to be made with Adsense, it is no wonder that they would want to get back into it.

It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.

[Read more tips here]

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Dear Reader,

Do you maintain a Promotional Filing System?

As marketers, we do umpteen numbers of promotions. But, do you keep a record of all your promotions?

Records like:

- Date of the promotion
- Product promoted
- Direct mail / ad pieces
- List or source to which the promotion went to
- Number of unique clicks
- Conversion ….etc.

These are records that will immensely help you to plan your future promotions.

If you have not been keeping records, I urge you to start today. An easy way to do this would be on and Excel document or any spread sheet document where you can simply highlight the results and make a graph to view a snap shot of your successful promotions.

You can also avoid this manual record keeping by tracking all your promotions automatically on…

http://www.imediamarketingtools.com/

When you are ready to create your own promotional calendar, you will have a filing system FULL of proven and innovative ideas to help you brainstorm.

Your partner in success!

Abe Cherian
Multiple Stream Media
http://www.multiplestreammktg.com

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Psychologists tell us that people respond  more positively when they’re addressed by name.  For this reason, your sales letters will be  received better when you address your prospective customer by his own name, rather than with a  generic “Dear Sir”

Using individual names is not a challenge if  you’re only sending out a few letters. But if  you’re serious about your promotions, you’re going to  send out far more than 8 or 10 letters at a time.  You should be sending 50 to 100 … or more.

Personalizing a large number of letters presents  problems - unless, that is, you master your word  processor’s “Mail Merge” function.

If you are serious and have money to spend, you can have a mailing list database built for your marketing.

In my opinion, the best and the most cost-effective way to manage and grow your list is a Mailing List management software.

Multiple Stream Media provides a service where you can manage all of your marketing chores, mailings and schedules for  under $25. You should give it a try, its completely free  for 15 days.

http://www.imediamarketingtools.com

Your partner in success!

Abe Cherian
Multiple Stream Media
http://www.multiplestreammktg.com

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