It is extremely important to keep accurate records in any form of email marketing. It is only through these records that you can determine which ads pull the best, which advertising lead is the most enticing, and how well your product or service is selling.

Good records are the follow-up of good testing!

Keep copies of all ads and conversion material in a spreadsheet or a reliable file. You may also include in that file, or a separate folder, a record of all of the addresses you have used. The separate records per addresses or publication will help you to compare which ads are bringing in the profits.

You may have your own way of filing these ad campaigns. You’ll need a separate document for each ad you place. At the top of the document, place the name of the publication the ad appeared in, the issue number or date, the date the issue was placed on sale, the address, the size and cost of the ad, which ad you used, and the price of the product or service. This will be needed to calculate your profits later.

The main body of the document has two main categories - inquiries and sales.

First, the number of days should be listed in a column at the left. These don’t necessarily coincide with the days of the month, rather, start with the first days responses came in.

The subheads under “inquiries” should be:

- Date Received
- Number Received
- Running Total

The subheads under “sales” should be:

- Number of orders received
- Running total
- Cash sales
- Running total for cash sales

These records will help you figure out the responses to ads, orders from sales copy, and how much money you’re making.

To calculate the cost per inquiry, divide the cost of the ad into the number of inquiries received.

To find the cost per order, add the total of sending the sales copy to the cost of the ad and divide that by the number of orders received.

The ratio of conversion is the number of orders compared to the number of inquiries. For example, if you get twenty orders from one hundred inquiries, the conversion is twenty percent.

How To Calculate Profit

This is total the amount of cash sales. That is your gross profit. Subtract the cost of the product or service, mailing, conversion of the ad. That is your net profit, the one that counts.

Just stick with it and you can watch your profits grow larger with each ad - each conversion - each sale.

Abe Cherian
CEO, Multiple Stream Media, LLC.

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Kristin Hilton 
Affiliate Manager, Multiple Stream Media, LLC.

Going Nuts Over Christmas For YOU!

You can’t wipe the ’smile off my face’ if you wanted to. Christmas has always had that kind of effect on me. You’ll see what I mean in the pictures below.

Oh Boy, How Time Flies…

It’s been about one year since I took over as the Affiliate Manager of Multiple Stream Media, LLC - but it feel’s like yesterday. Oh boy, how time flies…

This time, I want to stay away from the usual structure of this newsletter and go a little crazy - Are you up for it?

Here goes…

I Want To Move Heaven and Earth for you…

There is NO DOUBT about it, our affiliates are our life blood. Without you, growth would’ve been a rough climb up the hill. There isn’t a day that goes by that all of us at Multiple Stream Media, don’t think of our affiliates and do everything we possible can to make it better for you guys.

The core principles, standards and philosophy of our company, Multiple Stream Media, LLC, has been this…

1. Work at something we enjoy and that’s worthy of your time and talent.
2. Give people more than they expect and do it cheerfully.
3. Persistence, persistence, persistence

With this as our aim, we look forward for many more great services for you in 2008. 

And for now, Look at how much fun we are having… doing the things we love to do for our affiliates…

It’s A Big Undertaking - BUT…

…It’s all worth it. 

For the past 4 years we’ve shown our gratitude to ALL affiliates that we’ve EVER PAID - by sending them Christmas Cards - this year it’s no different. Only that, this year we’ve a big undertaking, we’re sending thousands of Christmas Cards!

You can say that I have waiting for this moment for a long time, where I get to post some fun pictures and to make your day a little brighter - I hope you enjoy, as much as we did!

I’ve Been Waiting For This Moment…

 I hope that this 6th issue of our Affiliate Newsletter finds you in good spirits. As always I am here to help so just let me know what I can do.

 
Affiliate Manager, Multiple Stream Media, LLC.

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There are no misconceptions that e-mail marketing has planted its feet! This online marketing method covers a huge range of communications with customers and prospects.

For example, you might send a quick e-mail to a prospect confirming you received an inquiry from them. Even this type of personalized correspondence should be considered a form of e-mail marketing, while knowing the high standards you set for any e-mail campaign. This means understanding the needs of your audience, crafting an appropriate and timely response, writing in a professional voice, offering a clear call to action and checking closely to eliminate any errors.

The main purpose of e-mail marketing is to keep customers and prospects interested, show you understand and can meet their needs and motivate them to keep coming back to you.

The (From) and (Subject) are the two most important components of any e-mail you send. This is what the recipient sees first in their inbox. The decision to open or delete e-mail is based on what appears in these two components.

The (From) should be used to clearly brand your company and/or provide the name of the person from who the e-mail was sent.

The (Subject) must persuade the recipient to open the e-mail without being misleading. Writing the (Subject) is an art unto itself. A few good rules to follow are to keep it short, contain a sense of urgency or timeliness, relevancy and uniqueness.

You should also avoid using all caps or symbols as these tend to be red flags for spam filters, as are use of the words (free) and ?work at home? in the (Subject) or body copy.

Studies have shown the best time of day and day of week to send marketing e-mails is Tuesday through Thursday. The reason behind this suggests people are busy on Mondays with a new work week and on Fridays, trying to finish projects or get out of the office early. Test various times and days yourself and make your own conclusion as to the best times.

Abe Cherian
CEO, Multiple Stream Media, LLC.

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Selecting photographs and artwork is an element that can set the tone or image of your marketing campaign, but you don’t want them to be the overriding factor unless you are selling artwork.

Photographs and artwork can make dramatic statements. If they are treated incorrectly, they offer no value and might be costly.

You don’t have to have photographs or original artwork in your marketing piece to get your desired goal. The proper use of typefaces, colors and white space plus simple graphics and clip art can add to the overall effectiveness of your marketing material. Should you choose to include photographs and artwork, there are some guidelines to follow.

Budgetary constraints can often dictate whether or not you use photographs. There are several ways you can incorporate photographs into your marketing pieces.

You can use 4-color (full color), dual-tone (2-color, half-tone, reproduced from a 1-color photograph where the photo is originally black and white and in the printing process another color is added) which makes it tinted. Or simply use black and white.

4-color photographs are more expensive to reproduce than the other ways. They do require 4-color separation charges by your printer.

If you can afford this process, think carefully about your selected photograph. If it’s a little out of focus, it won’t look any better once it’s printed.

Dual-tone is less expensive although the photograph will not be full color. It will appear to have color or, at the very least, be more colorful than a black and white photograph. There is an extra charge for this also.

Black and white photos reproduce the best when they have a lot of contrast. Careful consideration needs to be taken when choosing color, dual-tone or black and white.

I’ve have found that the most effective choice for an entrepreneur’s business is a simple black and white photo of the owner or a black and white photo of the owner and a customer or client. This can build credibility.

In addition, if you use a photograph in your material, it draws the reader’s eye to that photo, so you must take that opportunity to put a caption underneath the photograph. This is a mainstay rule. Always include a caption with a photograph.

Putting together your marketing material with all the right Ingredients is a lengthy, but worthwhile process. If you have someone else put it together for you, make a checklist for them. Using photographic images with the following will produce the desired results you’re looking for.

Avoid using all capital letters - All capital letters will get more attention, but slow down the reading speed of the person and thus their comprehension. It doesn’t give a natural flow to your marketing piece. If you want to emphasize a certain word or a group of words, italicize them or bold them. In your headline or subhead, you can use a bigger type face than the rest of the body text. You might just capitalize the first
letters of each word.

Avoid filling up all the space you have to work with - If you cram too much information into a given space, it is difficult to read and the reader might lose interest. White space can be an effective design tool that will draw the reader to specific information that you wish to emphasize. However, don’t confuse this with an advertising rep when designing a space ad that says, “Let’s use a lot of space here and there.”

Make effective use of your space in telling your story and listing benefits, but you don’t want to pack it together so closely and tightly that when a prospect looks at it, the eyestrain is so bad they don’t want to read it. There is a balance to achieve.

Avoid too much reversed type text where the background is black and letters white. You might use it sparingly to emphasize one idea here and there. Usually, it can be used to draw attention to a particular item. If it’s used for too many things, it loses its effect and nothing will jump off the page.

Avoid using more than 2 typefaces (3 maximum). Too many type faces will cause confusion and slow the reader down. Two will draw attention to different pieces. Maybe one typeface for headings and subheadings, and one for the body text. That’s usually all you need.

These two typefaces should have some contrast. The body text is usually in a “Serif’ type font and the headline and subheads are in a “Sans Serif’ type. A common type of font used is a Courier font and a Times New Roman.

Avoid having white space wasted - Wasted white space occurs when there is a hole created somewhere in your layout that is not really part of your design. A white hole of space which has other elements all around it really differs from using white space in a good way and it will draw attention to itself instead of to, a headline or a picture or body text available.

Best regards,
Abe Cherian
CEO, Multiple Stream Media, LLC

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 Below is the case-study of Rent-A-List advertiser, Andy Malcolm, CEO of ARM Global, LLC.

Rent-A-List Advertiser Case Study

“The Rent-A-List Sponsorship Ad That We Ran Resulted In Ten New Clients For Our Business.”   Read the entire case study… - Andy Malcolm, CEO ARM Global, LLC.

Secondly, for new Rent-A-List members who joined in the last couple of days - I want remind you that if you plan to advertise your offers today, we have a 25% OFF on the following advertising packages:

1. Targeted Email Promotions
2. Banner Advertising
3. Text Display Ads

You can get your discount Promo Code right here!

Have an OUTSTANDING day!

Best regards,
Abe Cherian
CEO, Multiple Stream Media, LLC

P.S.  Be sure to call our free consultation service if you have any questions regarding your Rent-A-List promotions. Monday to Friday, 9:00 AM to 5:00 PM EST. (845) 336 0196 or (845) 336 0197. 

Every advantage to fuel your sales / profits and make October ‘the best month ever’ is right here at Rent-A-List.com Halloween Special Promotion. (Get 25% OFF) http://imttrack.com/t/c/msmedia/ral_sp/  

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How can you improve your numbers? What needs to be changed to improve your numbers? How can you tweak, Monitor, record, and analyze everything?

1. How much is your cost per sale?

2. What is your best performing keyword phrase? Why?

3. What sales copy is working best? Why?

4. How much does it cost you for one opt-in subscriber?

5. What percentage of customers purchase your upsell?

6. How many people who sign up for your newsletter end up customers?

7. How many visitors opt-in to your list? What percentage?

8. How many returns are you getting? Why?

9. What kind of feedback are you getting?

10. Have you used that feedback to improve your site or product?

11. What path are your visitors taking through your site? Is that the one you intended?

12. What page do most people exit on? Why?

13. How many people click on your order link but don?t end up placing orders?

14. What technical problems are your customers having? Can you do something to prevent those problems again?

15. What questions are you getting about your product?

Try to incorporate the answers into your sales copy. Most likely many of your visitors have those same questions. Tweak your sales process based on your findings. Use this information to improve your product, site, and sales process. Be careful to only implement those changes that are logical to you or that you are receiving over and over. Don’t implement something that only one person mentioned or that makes no sense to you. In other words, use your judgment.

If a visitor happens to run through two variables, let me give you an example; If you were testing keywords from PPC traffic and also the pulling power of certain articles, you’ll run into problems if you use only one tracking program. In other words, you might run into a problem if a visitor came to your site through a certain keyword, opted into your list, and then purchased through the link on one of your email messages. The sale would only get counted for to the email article. To avoid this problem, use several tracking programs each with a different purpose so that there will be no overlap.

Abe Cherian
CEO, Multiple Stream Media, LLC.

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 It is critical that to succeed in any business you have your own opt-in email list. Building a highly responsive, highly targeted opt-in subscriber list will be the one thing that can catapult you from obscurity to fame and fortune and making a full-time living online.

Throughout the years, those who know me have learned there’s a number of methods to building your list. One such method was to offer them something of value for free in return for giving you permission to include them in your opt-in email list.

You also learned that you should not offer any incentives that has no value or can be obtained free of charge online.

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