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New Weekly Tips Issue Just Released!
http://imttrack.com/t/c/msmedia/issue_april_22/
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   On today’s Issue you’ll take away valuable resources and
   information to boost your sales and traffic.

   1. Karate Kid Interviews the World’s Most persuasive construction worker.

   2. Five proven ways to get started

   3. How to sell information in the Information age

   4. How I built a 100,000 plus list without a website

http://imttrack.com/t/c/msmedia/issue_april_22/
  

Hope you enjoy,

   Abe Cherian
   CEO, Multiple Stream Media, LLC
   Editor-In-Chief, www.weeklytips.com

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New Weekly Tips Issue Just Released!
http://imttrack.com/t/c/msmedia/issue_april_15/
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You are in for a treat.

Drayton Bird - Q&A

When asked, “What Advice would you give young marketers interested in the industry, Drayton Bird said this…. Read it here

The Power Of Your Price!

- The color-blind artist success secret …
- Selling lobsters at 3X the price you can get them anywhere else …
- 10 KEY ways to double, triple, even quadruple your price …

And Much More! Read it here

How To Find Customers In The Web 2.0 World

You’ve probably heard about Web 2.0. It’s all the rage these days. But do you really know what it is? More important, do you know how to use it to your advantage? Read it here.

Using The Power Of Motivation To Stimulate Anyone To Action

Learn the secret of leaders and how they use one powerful motivational technique to get others to take action. Here

Hope you enjoy,

Abe Cherian
CEO, Multiple Stream Media, LLC

P.S. Please post your comments below

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 by Daniel Levis

“Success is neither magical or mysterious. Success is the natural consequence of  consistently applying basic fundamentals.”
– Jim Rohn

Dear Web Business Builder,

A veteran pilot would never dream of taking off without going over his or her pre-flight check list. And neither should you before driving traffic to your sales page. 

So in today’s issue of Web Marketing Advisor it’s back to basics, and a handy little checklist of copywriting essentials.

I invite you to print this page … grab a cup of what pleases ya … and work your way through the money pages on your most important campaigns …

1 – Is Your Headline Supported On These Four Pillars? 

Does it arouse relevant curiosity? Does it make a simple, easily understood, ultra compelling promise? Does it trigger the dominant motivating emotion you’ve identified in your research? Does it imply proof of promise?

Big secret: Your headline is the ad for your web page, NOT necessarily the ad for your product. Give people a reason to read other than to find out whether they may want to buy your product. Promise them great things if they’ll just STOP and consume your web page.

With this in mind, I normally write 25 headlines before I begin the body of the page. Then I’ll pick half a dozen or so that I think will work and test them. The best of the rest, I use as subheads sprinkled throughout the page to propel readership, and draw skimmers and skippers back into the copy as they move down the page.

2 – Does Your Headline Have The Look?

I most often find that headlines work best when they are centered on the page presenting a balanced appearance in terms of the shape they create. Sometimes encasing them in quotation marks can also serve to grab more attention.

Brevity is desirable. If there are words you can remove from your headline without weakening it, remove them. Where you break lines is also important …

You want maximum impact and momentum when your prospect collides with your headline. Anything that can enhance immediate comprehension will help your conversion. 

Each line of your main headline should contain a kernel of thought. 

Right way:

Grow Up To 1436% Richer 
In A World Gone Mad! 

Wrong way:

Grow Up To 1436% Richer In
A World Gone Mad! 

3 - Is Your Opening Provocative? 

Does it trip the reader, interrupting the internal turbulence of the day? Does it cut through the noise and enter the conversation your prospect has been having with himself about the area of concern you want to help him with? 

Continue Reading »

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I can only assume the reason why most email marketers receive messages from other email marketers, is to learn how to become more successful. Whatever the reason, I have to ask, what do you write about in your ad copy?

Here’s a few tips…

Grab them by the eyeballs: Seize your prospects attention with a powerful, benefit-based, emotionally driven headline.

Support your headline: In a short deck, expand upon your headline with a deck structure that drives it home in a powerful way.

Bribe them to read this: Tell them what you’re going to tell them. Blast-off any value-added information that you’re going to give them for free in the copy.

Get their juices flowing: Open with a powerful, emotionally driven, benefit-based paragraph or two.

Make them believe it: Add credibility elements, a series of paragraphs presenting statistics, expert endorsements, track record info or customer testimonials that prove you really can deliver the benefit.

Get back on track: You’ve demonstrated what you’ve done for others and what others say. Now it’s time to get back to talking about your prospect?s favorite person - YOUR READER.

Repeat your lead benefit and transition into your secondary product benefits, each written in a way that connects with the prospect’s most compelling resident emotions ? their dominant emotions.

If you have room, make each benefit a subhead, followed by two or three paragraphs of copy (or more) that is dimensional. If you’re cramped for space, turn each benefit into a bullet. If you?re somewhere in-between, lead with your strongest benefits as subheads with explanatory copy and bullet the rest.

Make the offer: Repeat your headlined benefit, allude to the others, present your offer, and justify your price.

Relieve risk, add credibility: Add your guarantee and point out that, since the prospect’s delight is a sure thing, they have nothing to lose.

Sum it up: Repeat your main headline benefit, the strongest secondary benefits, justify your price again, remind them of the guarantee and ask for the sale by getting the click!

Abe Cherian
CEO, Multiple Stream Media, LLC.

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It is extremely important to keep accurate records in any form of email marketing. It is only through these records that you can determine which ads pull the best, which advertising lead is the most enticing, and how well your product or service is selling.

Good records are the follow-up of good testing!

Keep copies of all ads and conversion material in a spreadsheet or a reliable file. You may also include in that file, or a separate folder, a record of all of the addresses you have used. The separate records per addresses or publication will help you to compare which ads are bringing in the profits.

You may have your own way of filing these ad campaigns. You’ll need a separate document for each ad you place. At the top of the document, place the name of the publication the ad appeared in, the issue number or date, the date the issue was placed on sale, the address, the size and cost of the ad, which ad you used, and the price of the product or service. This will be needed to calculate your profits later.

The main body of the document has two main categories - inquiries and sales.

First, the number of days should be listed in a column at the left. These don’t necessarily coincide with the days of the month, rather, start with the first days responses came in.

The subheads under “inquiries” should be:

- Date Received
- Number Received
- Running Total

The subheads under “sales” should be:

- Number of orders received
- Running total
- Cash sales
- Running total for cash sales

These records will help you figure out the responses to ads, orders from sales copy, and how much money you’re making.

To calculate the cost per inquiry, divide the cost of the ad into the number of inquiries received.

To find the cost per order, add the total of sending the sales copy to the cost of the ad and divide that by the number of orders received.

The ratio of conversion is the number of orders compared to the number of inquiries. For example, if you get twenty orders from one hundred inquiries, the conversion is twenty percent.

How To Calculate Profit

This is total the amount of cash sales. That is your gross profit. Subtract the cost of the product or service, mailing, conversion of the ad. That is your net profit, the one that counts.

Just stick with it and you can watch your profits grow larger with each ad - each conversion - each sale.

Abe Cherian
CEO, Multiple Stream Media, LLC.

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Building a email list for your business should be a top priority. It is the most important marketing tool where you can build a mailing list and segment them according to your geographic, demographics, psychographics and Product benefits for your target market.

No email list is ever going to pull as effectively as your own email list created from thousands of prospects that your business will have the opportunity to market to, as well as the hundreds of customers who have tasted or selected or used one or more of your products or services.

Just names and addresses aren’t enough. You need to segment your prospective client email list like the big mailing houses do.

The way you do this is ask your clients and prospects their preferences. Why they purchased? Their reading habits? Their spending habits? You could ask them where they heard about you? TV? News? Interent? Radio? Paper? Other?

As soon as they become a customer, you record their purchase whether it was this particular product or that product, this service or that service. Track every purchase, every phone call you make to them, and everything else you’ve ever talked to them about on your computer.

You need to know how long they’ve been a customer. Whether they’re current on their payments. Whether they respond to an advertisement. What other subsequent purchases they’ve made? What caused them to make those purchases? Was it a letter you sent, a followup? The list goes on and on.

You want to be able to improve and offer them more things based on the pieces of information you know about them. You can segment your customer file as:

- Calculate the value of your customers. This is the value of every lost name that you don’t capture.

- Capture names through registrations, drawings, coupons, free subscriptions, consultations, charge card verifications, and photocopy their checks.

- Design surveys, registrations, etc. to solicit personal information from your customers regarding those variable, important pieces of information for your business.

Abe Cherian
CEO, Multiple Stream Media, LLC

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I got my tickets and I packed my  luggage - ready to meet the Multiple  Stream Media, $10,000 Affiliate Contest  Winner, face-to-face!

I can’t reveal the identity of this  lucky person as yet, because of the  ‘Surprise Element’ we want to create for  this person.

Look at me, I AM READY!

Best regards,

Kristin Hilton,
Affiliate Manager,
Multiple Stream Media, LLC.
http://multiplestreammktg.com

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