…& another resource to boost sales.

Hi,

Phew - WoW! That’s all I can say about the 24 hour RAL Hump Day Sale that ended 9:00 AM this morning! What a day!

I have known a thing or two about my clients and subscribers on my list — they are brilliant and an astute bunch of marketers.

- If they see value and opportunity, they’ll  respond with vigor. 

- Their suggestions and input has made us  aware of the drawbacks and pushed us to  improve our services.

I am honored, to be working with you.

The 24 Hour Hump Day Sale is over for now, but there is going to be another one on April 9th - 60% OFF if you are interested.

More about that later…

ANOTHER RESOURCE TO BOOST YOUR SALES!

People in know, know that they MUST use multiple sources to guarantee increased sales, consistently — It’s really a no-brainer…

For example: If you are using Email Marketing alone to drive traffic, you’ll see some major action for a few days, and then it slows down. Your budget may be $1500/ month.

If you are using a variety of traffic sources, like Email, banner ads, contextual ads, affiliates, co-registration, interstitial ads all at one time, you can almost guarantee a lot more action every single day.

Spread the $1500/month budget between multiple sources — and you’ll see a steady and growing revenue from your marketing.

The resource that I am going to suggest today has been a winner for my company for years — and you can implement it in your business also.

Our Custom Co-registration Program & List Management Service:

Most of you have heard of co-registration but may not have had a platform to make it work. Most List Management (autoresponder) services do not allow you to upload co-registration leads to their system for fear of SPAM. We DON’T ALLOW that either — but ONLY if we are ABSOLUTELY & POSITIVELY certain that the leads are opt-in and directly from our network.

So, we’ve made it possible for our clients to buy co-registration leads (opt-in/un-checked) from us, and upload it to our own List Management Service.

- You can buy co-registration leads from us and upload them to our list management service and stop worrying about SPAM or dealing with another autoresponder service.

===============================================
Here is the Link for Co-registration:
http://imttrack.com/t/c/msmedia/msm_coreg/ 

Here is the Link to Join Our List Management Service:
http://imttrack.com/t/c/msmedia/imt_main/
===============================================

Many of you may not know about this service we offer, and we have not made an effort to push it aggressively.

Few marketers who use this service from us, swear by it:
———————————————-
“Thank you, After researching our overall  numbers, we found that we were getting a  very solid response with the leads we bought  from your company. Looking forward to more  good things.” - Brian Rooney, TrafficWave LLC 
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” I have tried other lead sources, including  leads that were supposed to be guaranteed,  but MSM by far has delivered the best and  most consistent results. My business was almost  at a standstill due to the poor results I was  obtaining from other leads, but MSM injected  new life, and now I am receiving new signups  every day! “  - Brenda Tippin, New Horizons Enterprises 
———————————————-

We have a few more spots left so if you want to add this to your Marketing Mix, go for it or call us and discuss you best option.

Have an OUTSTANDING Day!

Sincerely,
Abe Cherian

CEO, Multiple Stream Media, LLC.
Phone: (845) 247 2565 (845) 247 2566

P.S.
===============================================
Here is the Link for Co-registration:
http://imttrack.com/t/c/msmedia/msm_coreg/ 

Here is the Link to Join Our List Management Service:
http://imttrack.com/t/c/msmedia/imt_main/
===============================================

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Which statement sums up how you define your customers?

1) I have a very specific customer in mind — very specific and very narrow. I only want to sell to this specific customer; I’m not interested in attracting anyone else.

Or

2) If they have a pulse, they’re a potential customer.

Okay, in case you were wondering, number 1 is good and number 2 isn’t.

Yet, I can’t tell you how many business owners I run into who are closer to number 2 than number 1.

I know, it’s difficult to think you might be turning away potential business. But trust me, your life will be much easier once you’ve carefully defined your potential customer (also known as your target market). And to further convince you, here are 3 reasons.

1. You’ll be able to find your target market more easily. If you know exactly who you’re looking for, you’ll have a much easier time tracking down where they’re hanging out (i.e. publications they read, Web sites they visit, radio stations they listen to). Then you’ll know exactly where you should be spending your advertising dollars and/or which editors you should be courting for potential PR stories. Best yet, you’ll probably be spending less money/time and yielding far better results.

2. You’ll be able to persuade your target market more easily. If you know exactly who you’re talking to, and what their challenges and problems are, you’ll be able to craft far more targeted marketing materials. You can use language and images they respond to (which will make them feel like you understand them) plus you’ll be able provide a specific solution to their challenges.

You can’t do this if you’re trying to please “everyone.” “Everyone” is a tricky fellow. He’s tough to pin down. After all, “everyone” buys a product for different reasons. Take cell phones, for instance.

Senior citizens, teenagers and parents buy cell phones, but they buy them for different reasons. Teenagers buy them so they can chat with their friends all the time. Parents buy them for their teens in order to keep track of them (the teens, not the cell phones). My 90-year-old grandfather bought one for emergency use only. Each one of those reasons is a different benefit. The ad that appeals to parents knowing where their teenagers are is certainly NOT going to work for teenagers, and neither of those ads will be terribly persuasive to my grandfather.

So if you’re trying to sell to “everyone” just imagine how complicated it’s going to be to try and cover all those different reasons in a single marketing piece. Not really possible, is it?

3. You’ll have an easier time with your business. If you’re busy running around providing different products or services to different customers, chances are you’re not as efficient as you could be. This is especially true for business owners who are service providers. If you’re constantly learning new skills for each client who walks in the door, how efficient will you be? Wouldn’t it be better to stick with what you’re good at and just sell that?

Creativity Exercise — Discover your target market.

Here’s an exercise you can try if you’re still unsure of your target market or if you want to make sure you aren’t missing any potential customers.

Get a sheet of paper. Write down all the features of your product. Features are descriptions of your product. Take cell phones, for example. Features of cell phones are they’re small and wireless.

Now change those features to benefits. For a cell phone, you can carry it anywhere and use it anywhere (anywhere there’s a signal, that is).

Now make a list of who needs those benefits. Think broadly here. Maybe parents or people in certain industries or people with certain jobs. Try to come up with at least 50 markets. Be silly. That’s when you’re most likely to hear your muse (or genius) speaking to you.

Another technique is to ask your subconscious for help. Do a meditation where you ask your subconscious to show you someone from your target market. Ask questions and see what the answers are.

Once you come up with your list, then it’s time to critique and judge. Try and narrow it to no more than five target markets. One or two are better yet. The more target markets, the harder it gets. You can always start with one, and once you’ve made yourself known in that market, you can move to a second and a third and so on.

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Michele Pariza Wacek is the author of “Got Ideas? Unleash Your Creativity and Make More Money.” She offers two free e-zines that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at http://www.TheArtistSoul.com.

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If you’ve ever watched reality shows on TV, you’ll probably agree with me that more emphasis is given to pointing out the embarrassing aspects of the contestants.

The critics are harsh, snarky and downright mean. But we watch them to make ourselves feel better. I want to share a video that came along my way and how moved I was with Paul’s (a mobile sales man from South Whales) performance and his determination to follow his dream… Watch…

But the real takeaway for me is, no matter how small-minded and harsh the critics are, in the respective markets/businesses we are in - push through with passion.

For my friends and clients who do business online, some frustrated and some optimistic - here are my two cents:

“If your gut feeling is that, you’re in the right market and got the determination to push through ‘the dip’ - Pursue it with passion.”

But, if your inner voice says that you should be doing something else, quit now and pursue what feels right to YOU. If you are stuck with the  idea of making it big with the Internet medium - you can still start any business and utilize the power of the Internet anyway.

Critics can come in many forms, your family, your spouse, neighbors, colleagues, even online gurus…

Do not completely believe the predictions of the Gurus that we see & hear so much, especially during the last and the first months of the year. The critics always have something alarming to say - but it’s just to keep you from trying and moving further.

In 2008, be optimistic about your business - and push through with passion. Otherwise find something that you are passionate about and start your business surrounding that.

Have a fun and profitable NEW YEAR!

Sincerely,
Abe Cherian
CEO, Multiple Stream Media, LLC.
http://www.multiplestreammktg.com

P.S. I’ll be launching The Rent-A-List New-Years Special Promotion on January 1st, 12:00 Noon EST. Look out for my updates soon, you wouldn’t want to miss this…

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I can only assume the reason why most email marketers receive messages from other email marketers, is to learn how to become more successful. Whatever the reason, I have to ask, what do you write about in your ad copy?

Here’s a few tips…

Grab them by the eyeballs: Seize your prospects attention with a powerful, benefit-based, emotionally driven headline.

Support your headline: In a short deck, expand upon your headline with a deck structure that drives it home in a powerful way.

Bribe them to read this: Tell them what you’re going to tell them. Blast-off any value-added information that you’re going to give them for free in the copy.

Get their juices flowing: Open with a powerful, emotionally driven, benefit-based paragraph or two.

Make them believe it: Add credibility elements, a series of paragraphs presenting statistics, expert endorsements, track record info or customer testimonials that prove you really can deliver the benefit.

Get back on track: You’ve demonstrated what you’ve done for others and what others say. Now it’s time to get back to talking about your prospect?s favorite person - YOUR READER.

Repeat your lead benefit and transition into your secondary product benefits, each written in a way that connects with the prospect’s most compelling resident emotions ? their dominant emotions.

If you have room, make each benefit a subhead, followed by two or three paragraphs of copy (or more) that is dimensional. If you’re cramped for space, turn each benefit into a bullet. If you?re somewhere in-between, lead with your strongest benefits as subheads with explanatory copy and bullet the rest.

Make the offer: Repeat your headlined benefit, allude to the others, present your offer, and justify your price.

Relieve risk, add credibility: Add your guarantee and point out that, since the prospect’s delight is a sure thing, they have nothing to lose.

Sum it up: Repeat your main headline benefit, the strongest secondary benefits, justify your price again, remind them of the guarantee and ask for the sale by getting the click!

Abe Cherian
CEO, Multiple Stream Media, LLC.

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It is extremely important to keep accurate records in any form of email marketing. It is only through these records that you can determine which ads pull the best, which advertising lead is the most enticing, and how well your product or service is selling.

Good records are the follow-up of good testing!

Keep copies of all ads and conversion material in a spreadsheet or a reliable file. You may also include in that file, or a separate folder, a record of all of the addresses you have used. The separate records per addresses or publication will help you to compare which ads are bringing in the profits.

You may have your own way of filing these ad campaigns. You’ll need a separate document for each ad you place. At the top of the document, place the name of the publication the ad appeared in, the issue number or date, the date the issue was placed on sale, the address, the size and cost of the ad, which ad you used, and the price of the product or service. This will be needed to calculate your profits later.

The main body of the document has two main categories - inquiries and sales.

First, the number of days should be listed in a column at the left. These don’t necessarily coincide with the days of the month, rather, start with the first days responses came in.

The subheads under “inquiries” should be:

- Date Received
- Number Received
- Running Total

The subheads under “sales” should be:

- Number of orders received
- Running total
- Cash sales
- Running total for cash sales

These records will help you figure out the responses to ads, orders from sales copy, and how much money you’re making.

To calculate the cost per inquiry, divide the cost of the ad into the number of inquiries received.

To find the cost per order, add the total of sending the sales copy to the cost of the ad and divide that by the number of orders received.

The ratio of conversion is the number of orders compared to the number of inquiries. For example, if you get twenty orders from one hundred inquiries, the conversion is twenty percent.

How To Calculate Profit

This is total the amount of cash sales. That is your gross profit. Subtract the cost of the product or service, mailing, conversion of the ad. That is your net profit, the one that counts.

Just stick with it and you can watch your profits grow larger with each ad - each conversion - each sale.

Abe Cherian
CEO, Multiple Stream Media, LLC.

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Building a email list for your business should be a top priority. It is the most important marketing tool where you can build a mailing list and segment them according to your geographic, demographics, psychographics and Product benefits for your target market.

No email list is ever going to pull as effectively as your own email list created from thousands of prospects that your business will have the opportunity to market to, as well as the hundreds of customers who have tasted or selected or used one or more of your products or services.

Just names and addresses aren’t enough. You need to segment your prospective client email list like the big mailing houses do.

The way you do this is ask your clients and prospects their preferences. Why they purchased? Their reading habits? Their spending habits? You could ask them where they heard about you? TV? News? Interent? Radio? Paper? Other?

As soon as they become a customer, you record their purchase whether it was this particular product or that product, this service or that service. Track every purchase, every phone call you make to them, and everything else you’ve ever talked to them about on your computer.

You need to know how long they’ve been a customer. Whether they’re current on their payments. Whether they respond to an advertisement. What other subsequent purchases they’ve made? What caused them to make those purchases? Was it a letter you sent, a followup? The list goes on and on.

You want to be able to improve and offer them more things based on the pieces of information you know about them. You can segment your customer file as:

- Calculate the value of your customers. This is the value of every lost name that you don’t capture.

- Capture names through registrations, drawings, coupons, free subscriptions, consultations, charge card verifications, and photocopy their checks.

- Design surveys, registrations, etc. to solicit personal information from your customers regarding those variable, important pieces of information for your business.

Abe Cherian
CEO, Multiple Stream Media, LLC

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I got my tickets and I packed my  luggage - ready to meet the Multiple  Stream Media, $10,000 Affiliate Contest  Winner, face-to-face!

I can’t reveal the identity of this  lucky person as yet, because of the  ‘Surprise Element’ we want to create for  this person.

Look at me, I AM READY!

Best regards,

Kristin Hilton,
Affiliate Manager,
Multiple Stream Media, LLC.
http://multiplestreammktg.com

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