We had the most exhilarating special promotion, and BOY! did we learn a lesson or two…
  
Kudos to Kristin Hilton, Patricia Walker and Paul Robins. For their endurance, tunnel vision and do-or-die attitude.

Here’s the story…

During our regular morning staff meeting, 1 hour before the Hump Day Sale my team made a rather RISKY bet with me.
  
They said, “We’ll reach $XX,XXX amount of dollars (high 5 figures)in 24 hours OR you can keep our monthly bonus.

This was very exciting to me. To watch them take the bull by the horn and put their money where their mouth is - so I agreed.
  
The SALE started at 9:00 AM EST Sharp and they were ON IT. Calling the BIG TICKET advertisers to let them know of the steep discount (60% OFF) available, multi-tasking and helping clients on the phone and the live chat service.

Within 5 hours they had reached more than half of the desired goal. Pretty pleased with their accomplishments, they gloated. “Piece ‘O’ Cake, Abe!” - they kept saying.
  
Forward….. 12 Hours into the sale orders were pouring in, but then at 9:30 PM, something happened. “The Sales Stopped Pouring in, it just trickled in one every hour or so.”

Forward…22 hours into the sale, the team was in a PANIC. They were just $2347 short of their goal. Just $2347 short and they hardly had 2 hours to make it - or, forfeit their substantial monthly commission check! (ouch!)
  
Good Honest and much needed Money they could use for paying bills, and taking care of their family.

They almost felt like they had made a mistake by gambling. And they swore a million times, “Never Again!”.
  
But then something happened!

Their Creative Mind kicked in and started brainstorming Ideas of how they can pull themselves out of this mess.
  
“They Used 100% Creativity To Market The Offer!”

1. They made an offer that no one could refuse. By putting an additional 5% from their own pockets to offer a total of 65% OFF.
     
2. They extended the promotion for a couple of hours.
  
3. They had this do-or-die attitude and were gracious about it.
  
4. They did email updates with their offer.
  
Guess what happened?
  
Within, 45 minutes they had reached their GOAL!

I am honored and rather lucky to work with a team like this.
  
The lesson learned:
  
1. You can always find Creative Solutions to any problem if you think a little deeper.

2. Be gracious and be thankful for your clients. They are your business.
     
Wishing you all the success!
  
Abe Cherian
CEO, Multiple Stream Media, LLC.
  
P.S The craziness starts all over again next Wednesday! We promise to make your Hump Days a little brighter. Until then…
  

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==========================================
New Weekly Tips Issue Just Released!
http://imttrack.com/t/c/msmedia/issue_april_15/
==========================================

You are in for a treat.

Drayton Bird - Q&A

When asked, “What Advice would you give young marketers interested in the industry, Drayton Bird said this…. Read it here

The Power Of Your Price!

- The color-blind artist success secret …
- Selling lobsters at 3X the price you can get them anywhere else …
- 10 KEY ways to double, triple, even quadruple your price …

And Much More! Read it here

How To Find Customers In The Web 2.0 World

You’ve probably heard about Web 2.0. It’s all the rage these days. But do you really know what it is? More important, do you know how to use it to your advantage? Read it here.

Using The Power Of Motivation To Stimulate Anyone To Action

Learn the secret of leaders and how they use one powerful motivational technique to get others to take action. Here

Hope you enjoy,

Abe Cherian
CEO, Multiple Stream Media, LLC

P.S. Please post your comments below

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“Knowledge is key to success!”

In this week’s Weekly Tips Issue:

- What is a ‘Solo Entrepreneur’?

- Mind Movies? Does it work?

- Online Ad Agencies, a powerful ally for your business.

- How Testimonials work.

It’s ALL in here:

 http://imttrack.com/t/c/msmedia/issue_april_8/

Hope you enjoy,

Abe Cherian

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 …& another resource to boost sales.

Hi,

Phew - WoW! That’s all I can say about the 24 hour RAL Hump Day Sale that ended 9:00 AM this morning! What a day!

I have known a thing or two about my clients and subscribers on my list — they are brilliant and an astute bunch of marketers.

- If they see value and opportunity, they’ll  respond with vigor. 

- Their suggestions and input has made us  aware of the drawbacks and pushed us to  improve our services.

I am honored, to be working with you.

The 24 Hour Hump Day Sale is over for now, but there is going to be another one on April 9th - 60% OFF if you are interested.

More about that later…

ANOTHER RESOURCE TO BOOST YOUR SALES!

People in know, know that they MUST use multiple sources to guarantee increased sales, consistently — It’s really a no-brainer…

For example: If you are using Email Marketing alone to drive traffic, you’ll see some major action for a few days, and then it slows down. Your budget may be $1500/ month.

If you are using a variety of traffic sources, like Email, banner ads, contextual ads, affiliates, co-registration, interstitial ads all at one time, you can almost guarantee a lot more action every single day.

Spread the $1500/month budget between multiple sources — and you’ll see a steady and growing revenue from your marketing.

The resource that I am going to suggest today has been a winner for my company for years — and you can implement it in your business also.

Our Custom Co-registration Program & List Management Service:

Most of you have heard of co-registration but may not have had a platform to make it work. Most List Management (autoresponder) services do not allow you to upload co-registration leads to their system for fear of SPAM. We DON’T ALLOW that either — but ONLY if we are ABSOLUTELY & POSITIVELY certain that the leads are opt-in and directly from our network.

So, we’ve made it possible for our clients to buy co-registration leads (opt-in/un-checked) from us, and upload it to our own List Management Service.

- You can buy co-registration leads from us and upload them to our list management service and stop worrying about SPAM or dealing with another autoresponder service.

===============================================
Here is the Link for Co-registration:
http://imttrack.com/t/c/msmedia/msm_coreg/ 

Here is the Link to Join Our List Management Service:
http://imttrack.com/t/c/msmedia/imt_main/
===============================================

Many of you may not know about this service we offer, and we have not made an effort to push it aggressively.

Few marketers who use this service from us, swear by it:
———————————————-
“Thank you, After researching our overall  numbers, we found that we were getting a  very solid response with the leads we bought  from your company. Looking forward to more  good things.” - Brian Rooney, TrafficWave LLC 
——————————————-
” I have tried other lead sources, including  leads that were supposed to be guaranteed,  but MSM by far has delivered the best and  most consistent results. My business was almost  at a standstill due to the poor results I was  obtaining from other leads, but MSM injected  new life, and now I am receiving new signups  every day! “  - Brenda Tippin, New Horizons Enterprises 
———————————————-

We have a few more spots left so if you want to add this to your Marketing Mix, go for it or call us and discuss you best option.

Have an OUTSTANDING Day!

Sincerely,
Abe Cherian

CEO, Multiple Stream Media, LLC.
Phone: (845) 247 2565 (845) 247 2566

P.S.
===============================================
Here is the Link for Co-registration:
http://imttrack.com/t/c/msmedia/msm_coreg/ 

Here is the Link to Join Our List Management Service:
http://imttrack.com/t/c/msmedia/imt_main/
===============================================

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Which statement sums up how you define your customers?

1) I have a very specific customer in mind — very specific and very narrow. I only want to sell to this specific customer; I’m not interested in attracting anyone else.

Or

2) If they have a pulse, they’re a potential customer.

Okay, in case you were wondering, number 1 is good and number 2 isn’t.

Yet, I can’t tell you how many business owners I run into who are closer to number 2 than number 1.

I know, it’s difficult to think you might be turning away potential business. But trust me, your life will be much easier once you’ve carefully defined your potential customer (also known as your target market). And to further convince you, here are 3 reasons.

1. You’ll be able to find your target market more easily. If you know exactly who you’re looking for, you’ll have a much easier time tracking down where they’re hanging out (i.e. publications they read, Web sites they visit, radio stations they listen to). Then you’ll know exactly where you should be spending your advertising dollars and/or which editors you should be courting for potential PR stories. Best yet, you’ll probably be spending less money/time and yielding far better results.

2. You’ll be able to persuade your target market more easily. If you know exactly who you’re talking to, and what their challenges and problems are, you’ll be able to craft far more targeted marketing materials. You can use language and images they respond to (which will make them feel like you understand them) plus you’ll be able provide a specific solution to their challenges.

You can’t do this if you’re trying to please “everyone.” “Everyone” is a tricky fellow. He’s tough to pin down. After all, “everyone” buys a product for different reasons. Take cell phones, for instance.

Senior citizens, teenagers and parents buy cell phones, but they buy them for different reasons. Teenagers buy them so they can chat with their friends all the time. Parents buy them for their teens in order to keep track of them (the teens, not the cell phones). My 90-year-old grandfather bought one for emergency use only. Each one of those reasons is a different benefit. The ad that appeals to parents knowing where their teenagers are is certainly NOT going to work for teenagers, and neither of those ads will be terribly persuasive to my grandfather.

So if you’re trying to sell to “everyone” just imagine how complicated it’s going to be to try and cover all those different reasons in a single marketing piece. Not really possible, is it?

3. You’ll have an easier time with your business. If you’re busy running around providing different products or services to different customers, chances are you’re not as efficient as you could be. This is especially true for business owners who are service providers. If you’re constantly learning new skills for each client who walks in the door, how efficient will you be? Wouldn’t it be better to stick with what you’re good at and just sell that?

Creativity Exercise — Discover your target market.

Here’s an exercise you can try if you’re still unsure of your target market or if you want to make sure you aren’t missing any potential customers.

Get a sheet of paper. Write down all the features of your product. Features are descriptions of your product. Take cell phones, for example. Features of cell phones are they’re small and wireless.

Now change those features to benefits. For a cell phone, you can carry it anywhere and use it anywhere (anywhere there’s a signal, that is).

Now make a list of who needs those benefits. Think broadly here. Maybe parents or people in certain industries or people with certain jobs. Try to come up with at least 50 markets. Be silly. That’s when you’re most likely to hear your muse (or genius) speaking to you.

Another technique is to ask your subconscious for help. Do a meditation where you ask your subconscious to show you someone from your target market. Ask questions and see what the answers are.

Once you come up with your list, then it’s time to critique and judge. Try and narrow it to no more than five target markets. One or two are better yet. The more target markets, the harder it gets. You can always start with one, and once you’ve made yourself known in that market, you can move to a second and a third and so on.

———————————————-

Michele Pariza Wacek is the author of “Got Ideas? Unleash Your Creativity and Make More Money.” She offers two free e-zines that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at http://www.TheArtistSoul.com.

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If you’ve ever watched reality shows on TV, you’ll probably agree with me that more emphasis is given to pointing out the embarrassing aspects of the contestants.

The critics are harsh, snarky and downright mean. But we watch them to make ourselves feel better. I want to share a video that came along my way and how moved I was with Paul’s (a mobile sales man from South Whales) performance and his determination to follow his dream… Watch…

But the real takeaway for me is, no matter how small-minded and harsh the critics are, in the respective markets/businesses we are in - push through with passion.

For my friends and clients who do business online, some frustrated and some optimistic - here are my two cents:

“If your gut feeling is that, you’re in the right market and got the determination to push through ‘the dip’ - Pursue it with passion.”

But, if your inner voice says that you should be doing something else, quit now and pursue what feels right to YOU. If you are stuck with the  idea of making it big with the Internet medium - you can still start any business and utilize the power of the Internet anyway.

Critics can come in many forms, your family, your spouse, neighbors, colleagues, even online gurus…

Do not completely believe the predictions of the Gurus that we see & hear so much, especially during the last and the first months of the year. The critics always have something alarming to say - but it’s just to keep you from trying and moving further.

In 2008, be optimistic about your business - and push through with passion. Otherwise find something that you are passionate about and start your business surrounding that.

Have a fun and profitable NEW YEAR!

Sincerely,
Abe Cherian
CEO, Multiple Stream Media, LLC.
http://www.multiplestreammktg.com

P.S. I’ll be launching The Rent-A-List New-Years Special Promotion on January 1st, 12:00 Noon EST. Look out for my updates soon, you wouldn’t want to miss this…

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