Think banner advertising is dead? Think again. A great many companies, large and small, still use banner ads as part of their advertising mix and will continue to do so. Nevertheless, advertisers are becoming more sophisticated about when and how to use banner ads.
Banner advertising is a form of online advertising where an image built in GIF, JPEG, PNG is displayed into a web page. It is intended to attract traffic to a web site by linking them to the web site of the advertiser.
This sophisticated advertising was once thought to be dead or useless due to lack of interest or non-conforming results. This could be further from the truth. Banners made for the web are created from JavaScript programs or multimedia object employing technologies such as Shockwave or Flash, often employing animation or sound to maximize presence.
Banner images are usually in a high-aspect ratio shape, either wide, short, or tall and narrow. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Web banners are measured in pixels. Ex: 468 x 60 standard Web banner means that typically, it is 468 pixels long by 60 pixels wide, under 16k, and light animation is allowed. Banners are measured in weight to control how often they are displayed, and can automatically be expired from the rotation after a designated number of exposures, click-thrus or days.
Standard Banner Size
- 468 x 60
- 234 x 60
- 100 x 100
- 125 x 125
- 120 x 60
- 120 x 600
- 728 x 90
Most banner advertising isn’t interesting or fun to read. In fact, too often it is boring. Don’t let this happen to you. Providing products and services is a people business. And people like to hear good news for a change. They also like to have a good excuse to smile or laugh, too.
You can combine humor with attention-getting banners that will make your phone ring with calls or people showing up at your web page. We hope you’re starting to get enthused about what you’re seeing here. We can show you how to get a lot more business than the “old ways” of banner marketing you’ve been taught.
We trust you’re noticing a big difference between the kind of banner ads you’ve already seen, and the ones that most online business owners display. You see, its not just lead generation we’re talking about. Banner ads are designed to get people to read and respond.
Remember, banner advertising isn’t supposed to be boring. It also isn’t supposed to be so professional and so uninteresting that nobody pays any attention to it. Banner advertising that works has got to create interest, which means that it cannot be boring.
Now, you have to be honest with yourself. Is the banner that you are sending out, or giving to people, or advertising with – boring? One of the biggest mistakes online business owners make is thinking that what’s interesting to them is what’s interesting to a potential or actual customer.
Think about this carefully.
Is your banner marketing interesting to you and your peers? Do you talk about all the features and technical details of your products or services, things that would be interesting only to another person in your field? Or, do you talk about the benefits of what you can do, and what those benefits mean to people?
Keep in mind that people only care about what’s in it for them. Banner advertising is no different than text. People are only concerned with themselves and their own problems. They couldn’t care less about what you think is interesting. If you want to ensure that little attention will be paid to you and your banner marketing, just maintain the boring, professional stuff, and you won’t be disappointed.
Yes, just like you, others are only interested in learning what’s in it for them. And, if we accept the fact that people are only interested in what’s in store for themselves, we have to accept the fact that this selfishness must be the center of all your banner marketing.
You only have a couple of seconds to get their attention. Just the blink of an eye. If you have some banner that might potentially interest people, they may stop for another couple of seconds. Maybe. But, if you just get their attention and then bore them, you lose them…Like that!
Your banner message has to get, and keep, people’s interest the entire through your entire message. Imagine if you had to stand up to that kind of test. Would your banner marketing hold up to such intense scrutiny? Well, you’d better think about it, because your banner marketing does face that same sort of pressure.
Banner advertisements are intended to notifying consumers of the product or service and presenting reasons why the consumer should choose the product in question. Banner ads are different in that the results for advertisement campaigns may be monitored real-time and may be targeted to the viewer’s interests.
Abe Cherian
P.S. Banner advertising is a great way for anyone to build their brand and to get potential buyers inexpensively. AdClickMedia offers targeted banner promotions in a very cost effective environment. Both advertisers and publishers can take advantage of this platform. It’s simple, and the most effective way to monetize from your websites. Try it here.
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