Are You Making This Advertising Blunder?
July 31st, 2009 @ MsMedia // One Comment
Most small businesses and affiliate marketers make the common mistake of driving hoards of traffic to the website, before doing the due diligence of ‘testing’.
Before you spend another dollar with Pay-Per-Click Advertising, Banner ads, Paid email drops, or any Large volume promotions, you must test the effectiveness of your marketing.
Your first rule of thumb, should be, “Advertising is an investment, not an expense.”
Get It Right The First Time.
So, how do you get it right before you make your first big advertising investment? It’s really simple…
1. Test and record everything.
2. Invest in what works
3. Profit. Make more profits.
Yes, it really is that simple! Almost anyone can get predictable, profitable results from their advertising, if they know the right things to do and the right reasons for doing them.
Later!
Abe
Category : Advertising
Rochelle @ Fairy Princess Costumes
6 months ago
More great advice – Thanks Abe!!!
Yes, testing is so important. I always test anything I do with PPC and also email promotions. Its well worth taking 5 mintues to set up some form of split test if it means you can increase your profits by 50%!