Archive for July, 2008

The Rent-A-List BIG BREAK Special is Back!


Many advertisers have requested to keep the Rent-A-List June sale longer  into July so that they can setup their promotion and take some time off during  summer.
    
So, here is what we’ve decided…
              
Due to popular demand and much needed exposure for our advertisers, we are bringing back the ‘The Big Break’ Special promotion in July.       

If you don’t remember this particular offer, it’s 45%-75% off such targeted  advertising channels like - Targeted Email Promotions, Stand-alone email ads,  Sponsorship ads, Banner and Text ads.       

We’ll launch this special promotion on Monday, July 7th at 9:00 AM EST. and if you’d like to get on our ‘Early Notification List’ and get  notified as soon as we launch you can enroll yourself now:
              
=> http://imttrack.com/t/c/msmedia/ral_sp/
    
Have a great weekend!

        
Abe Cherian

The Worst Self-Marketing Strategy Ever


Devised …
and Why It Fails So Spectacularly

“Any fool can criticize, condemn, and complain and most fools do.”
Benjamin Franklin

Many years ago, I taught a class at the Learning Annex in New York City on how to make a six-figure income as a freelancer. One student, JR, wanted to break into writing TV commercials for Madison Avenue, and he had devised what was (according to him) a brilliant self-marketing strategy for getting hired.

In actuality, it was the second-worst self-marketing idea I’d ever heard in my life.

JR told the class that he had written some “brilliant” TV commercials.

The Super Bowl was only a few weeks away at the time. JR’s strategy was to show up at the offices of Madison Avenue’s biggest ad agency and show the copy for his commercials to the creative director.

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