Drayton Bird – yes, the Direct Marketing Legend that David Ogilvy claimed “knows more about direct marketing than anyone else alive”     Drayton has just returned to England from a conference/victory lap for his fans in Australia. From all accounts, the trip was a triumph. While in Australia, he was interviewed by Malcolm Auld, the author of Direct Marketing Made Easy and Australia’s leading direct marketer.

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New Weekly Tips Issue Just Released!
http://imttrack.com/t/c/msmedia/issue_april_22/
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   On today’s Issue you’ll take away valuable resources and
   information to boost your sales and traffic.

   1. Karate Kid Interviews the World’s Most persuasive construction worker.

   2. Five proven ways to get started

   3. How to sell information in the Information age

   4. How I built a 100,000 plus list without a website

http://imttrack.com/t/c/msmedia/issue_april_22/
  

Hope you enjoy,

   Abe Cherian
   CEO, Multiple Stream Media, LLC
   Editor-In-Chief, www.weeklytips.com

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Welcome to the Week In Review! Please click here to read it on line.

     => http://www.multiplestreammktg.com/weekinreview/april22.html

Have A Great Weekend!

Wishing you all the success,

Abe Cherian
CEO, Multiple Stream Media, LLC.
http://msmedianetwork.com

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We had the most exhilarating special promotion, and BOY! did we learn a lesson or two…
  
Kudos to Kristin Hilton, Patricia Walker and Paul Robins. For their endurance, tunnel vision and do-or-die attitude.

Here’s the story…

During our regular morning staff meeting, 1 hour before the Hump Day Sale my team made a rather RISKY bet with me.
  
They said, “We’ll reach $XX,XXX amount of dollars (high 5 figures)in 24 hours OR you can keep our monthly bonus.

This was very exciting to me. To watch them take the bull by the horn and put their money where their mouth is - so I agreed.
  
The SALE started at 9:00 AM EST Sharp and they were ON IT. Calling the BIG TICKET advertisers to let them know of the steep discount (60% OFF) available, multi-tasking and helping clients on the phone and the live chat service.

Within 5 hours they had reached more than half of the desired goal. Pretty pleased with their accomplishments, they gloated. “Piece ‘O’ Cake, Abe!” - they kept saying.
  
Forward….. 12 Hours into the sale orders were pouring in, but then at 9:30 PM, something happened. “The Sales Stopped Pouring in, it just trickled in one every hour or so.”

Forward…22 hours into the sale, the team was in a PANIC. They were just $2347 short of their goal. Just $2347 short and they hardly had 2 hours to make it - or, forfeit their substantial monthly commission check! (ouch!)
  
Good Honest and much needed Money they could use for paying bills, and taking care of their family.

They almost felt like they had made a mistake by gambling. And they swore a million times, “Never Again!”.
  
But then something happened!

Their Creative Mind kicked in and started brainstorming Ideas of how they can pull themselves out of this mess.
  
“They Used 100% Creativity To Market The Offer!”

1. They made an offer that no one could refuse. By putting an additional 5% from their own pockets to offer a total of 65% OFF.
     
2. They extended the promotion for a couple of hours.
  
3. They had this do-or-die attitude and were gracious about it.
  
4. They did email updates with their offer.
  
Guess what happened?
  
Within, 45 minutes they had reached their GOAL!

I am honored and rather lucky to work with a team like this.
  
The lesson learned:
  
1. You can always find Creative Solutions to any problem if you think a little deeper.

2. Be gracious and be thankful for your clients. They are your business.
     
Wishing you all the success!
  
Abe Cherian
CEO, Multiple Stream Media, LLC.
  
P.S The craziness starts all over again next Wednesday! We promise to make your Hump Days a little brighter. Until then…
  

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New Weekly Tips Issue Just Released!
http://imttrack.com/t/c/msmedia/issue_april_15/
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You are in for a treat.

Drayton Bird - Q&A

When asked, “What Advice would you give young marketers interested in the industry, Drayton Bird said this…. Read it here

The Power Of Your Price!

- The color-blind artist success secret …
- Selling lobsters at 3X the price you can get them anywhere else …
- 10 KEY ways to double, triple, even quadruple your price …

And Much More! Read it here

How To Find Customers In The Web 2.0 World

You’ve probably heard about Web 2.0. It’s all the rage these days. But do you really know what it is? More important, do you know how to use it to your advantage? Read it here.

Using The Power Of Motivation To Stimulate Anyone To Action

Learn the secret of leaders and how they use one powerful motivational technique to get others to take action. Here

Hope you enjoy,

Abe Cherian
CEO, Multiple Stream Media, LLC

P.S. Please post your comments below

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