Archive for March, 2008

Free 13-Point Copy Inspection Makes Your Website

 

 by Daniel Levis

“Success is neither magical or mysterious. Success is the natural consequence of  consistently applying basic fundamentals.”
– Jim Rohn

Dear Web Business Builder,

A veteran pilot would never dream of taking off without going over his or her pre-flight check list. And neither should you before driving traffic to your sales page. 

So in today’s issue of Web Marketing Advisor it’s back to basics, and a handy little checklist of copywriting essentials.

I invite you to print this page … grab a cup of what pleases ya … and work your way through the money pages on your most important campaigns …

1 – Is Your Headline Supported On These Four Pillars? 

Does it arouse relevant curiosity? Does it make a simple, easily understood, ultra compelling promise? Does it trigger the dominant motivating emotion you’ve identified in your research? Does it imply proof of promise?

Big secret: Your headline is the ad for your web page, NOT necessarily the ad for your product. Give people a reason to read other than to find out whether they may want to buy your product. Promise them great things if they’ll just STOP and consume your web page.

With this in mind, I normally write 25 headlines before I begin the body of the page. Then I’ll pick half a dozen or so that I think will work and test them. The best of the rest, I use as subheads sprinkled throughout the page to propel readership, and draw skimmers and skippers back into the copy as they move down the page.

2 – Does Your Headline Have The Look?

I most often find that headlines work best when they are centered on the page presenting a balanced appearance in terms of the shape they create. Sometimes encasing them in quotation marks can also serve to grab more attention.

Brevity is desirable. If there are words you can remove from your headline without weakening it, remove them. Where you break lines is also important …

You want maximum impact and momentum when your prospect collides with your headline. Anything that can enhance immediate comprehension will help your conversion. 

Each line of your main headline should contain a kernel of thought. 

Right way:

Grow Up To 1436% Richer 
In A World Gone Mad! 

Wrong way:

Grow Up To 1436% Richer In
A World Gone Mad! 

3 - Is Your Opening Provocative? 

Does it trip the reader, interrupting the internal turbulence of the day? Does it cut through the noise and enter the conversation your prospect has been having with himself about the area of concern you want to help him with? 

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For Sale: Dead Puppies

 by Clayton Makepeace

Old joke:

A guy has two daughters.  One’s a perky little blonde - a cheerleader and a hopeless optimist.  The other is a Goth:  She’s dyed her hair black, painted her fingernails black, wears black lipstick, heavy black mascara and is a dyed-in-the-wool pessimist.

Wanting to show each of them a more balanced view of life, Dad hits upon an idea:  He’ll give his little pessimist a pony - and he’ll present his optimistic daughter with a steaming pile of horse poop.

So when the little Goth comes home from school, Dad follows her to see how she’ll react to the pony he left for her in her bedroom.  “Oh no - not a pony,” shrieks the Goth.  “This is terrible:  I’m going to have to feed and water it every day, clean up after it every day – and someday, it’ll get sick and die!”

Shaking his head in bewilderment, Dad checks to see how his little optimist is reacting to the pile of manure in her bedroom.  Sure enough – she’s dancing around, throwing manure in the air like confetti and shouting “Yippee! Yippee!”

Baffled at his daughter’s euphoria, the father has to ask:  “I filled your room with manure – why are you so happy?!”

“Because with all this horse poop,” says the little optimist, “there’s got to be a pony in here somewhere!”

Continue Reading »

Weekly Tips New Edition

Do you like the look and feel of our newly designed online Magazine? Click here to read…

 I would greatly appreciate your feedback on our March 24th issue - you can post your comments on our blog. Thanks.

 The new topics we’ve chosen for this issue onward are very close to entrepreneurs at every stage of their business. The start up phase for aspiring entrepreneurs, marketing and selling for all entrepreneurs, business building for anyone who would like to take their business to the next level, and last but not the least, Inspirational and motivational articles and interviews to re-ignite your passion and enthusiasm.

Hope you enjoy,

Abe Cherian
Editor-In-Chief, Weeklytips.com 
CEO, Multiple Stream Media, LLC

New Publisher Network

If you have a website that’s generating a minimum of 1000 unique US visitors a month, and would like to cash in on your current traffic, here’s a publisher network you can join.

MSMEDIA Network is a brand new CPA network and the support publishers get is second to none. Check it out.

Rent-A-List Fire Sale!

Just wanted to let you know that the Rent-a-List 40% Fire Sale Ends in less than 4 hours. The service offers several channels of advertising to any target market that you want to reach.

Let me explain how our Fire Sale works. This is a special type of discount sale that starts out selling our advertising packages at a very low price and then every three days, the price goes up. This lasts for ONLY 15 days, and the offer is pulled off the table.

Act now to get 40% OFF! Price goes up every 3 days!

Get your promo code here:

http://imttrack.com/t/c/msmedia/ral_sp/

Update on Smart-Ad Spot

Just want to inform you that the exclusive ‘Smart-Ad’ spot suddenly became available and anyone quick to jump on this can acquire this spot starting March 20th.      

http://imttrack.com/t/c/msmedia/smartad/      

The advertiser who paid for this spot this month, suddenly decided to drop off because his offer  expired.       

So here is YOUR chance to acquire this spot for one month - don’t miss out.
    
http://imttrack.com/t/c/msmedia/smartad/

Newbie Blogging Course From Mark Joyner

I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.

It covers:

  • The best blogging techniques.
  • How to get traffic to your blog.
  • How to turn your blog into money.

I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.

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