Archive for November, 2007

Abe here from Magical India.

Since you are in Business using the Internet Media, I thought you’d like to hear this…

As you may have already been informed by Kristin Hilton (My Affiliate Manager), I am away in India for Business & pleasure.

Being of Indian Origin myself - I am thrilled to combine this as a business and family trip.

I arrived in Bangalore, India (The Sillicon Valley of India) a week ago - to outsource and train some of the mundane and repetitive chores that has been taking up weeks of work at our office in the US.

Driving through the ‘Airport Road’ in Bangalore City, I witnessed some of the biggest ‘I.T’ and ‘Internet Company’ (AOL, YAHOO!, MICROSOFT, INTEL, AT&T…etc) offices lined up - doing their business in this far away magical land.

I’ve heard that with the advancement of the Internet - “The World has Become an Equal Playground for ALL nations. But, I truly see that in motion here in India.

You may have heard that ‘Leveraging your time and Energy’ is the only way to grow and expand your business — you may want to consider outsourcing time-consuming tasks to others who can do that for you.

That being said, I want to talk about Novmber’s Rent-A-List promoion.

While I am away, I assigned November’s Rent-A-List promotion to Kristin Hilton — And BOY, she gave away quiet a bit — “45% OFF On RAL Targeted Advertising!”

Well, I was hoping to give away 45% OFF for our December Christmas Special, NOT for November Special — But she couldn’t wait!

But, I trust Kristin will make this work for BOTH your business and ours — A Mutually Beneficial Deal!

So, If you’ve been waiting around for a better deal — it won’t happen for a while.

Take this opportunity and SAVE 45% TODAY!

http://www.rent-a-list.com/s/special.cgi/rent-a-list

I’ll be back in the US on the 17th of November - READY to WORK on some exciting new projects that’ll help your business reach more potential prospects.

Here is the Link to get your Discount Promo Code:

=> http://www.rent-a-list.com/s/special.cgi/rent-a-list

Have an OUTSTANDING Week!

Sincerely,
Abe Cherian
CEO, Multiple Stream Media, LLC

P.S. Every advantage to fuel your sales and profits is right here:

http://www.rent-a-list.com/s/special.cgi/rent-a-list

Test All Your Marketing

You must never assume that the way you think is the way other people think. I have seen many professionals fail because they were so sure that they had a handle on the marketplace, and they would’t adjust their thinking to market demands.

They felt it was not their misreading of the wants of their customers. They felt that these prospects weren’t getting their all so important message. They would not admit it was their problem.

This type of ego trip will send you backwards. Don’t ever feel bad that an idea you had didn’t work. That lesson is as important as finding what does work. You will not waste any more time or money on ideas that have bombed.

Thomas Edison tried thousand of compounds for the filament of his electric light. Every one thatdidn’t work was logged, and no more time was spent on that material. He was always sure that knowing what didn’t work was just as important as what did!

Abe Cherian
CEO, Multiple Stream Media, LLC

Strategic Internet Business Planning

What will Happen if you Don’t develop a online strategic Focus?

BusinessThe short answer is, not much! If you don’t use a focused, cohesive strategy in your online business, you will probably survive, for a while at least. But, your business won’t be transformed into the success you know it can and should be.Without a basic online strategy, a business is like a rudderless boat. It continues to float, but the boat is carried by prevailing winds and currents. And it usually ends up at the wrong destination.The same thing will happen to your online business if you don’t plan for its success. Ultimately, you will lose control of your business. You are forced into reaction mode. And that is how you miss opportunities. Your competitors will take the initiative. And you will be left behind.

Rapid and sustained growth in any Internet business has to be launched from a strategic platform. Failure to create and maintain a strategic focus, means that growing the business is really hard work. And the results don’t last for long.

It also doesn’t matter how big the business is. Whether you work alone, or are supported by a large team, the challenge remains the same. Develop a balanced Internet business strategy, and make sure that all that strategic action is taken.

Strategic Internet Business Planning is like reading a map. Before you can plan a route, you first have to locate your destination and current position on the map. Without these reference points, you are lost. But with them, you are able to choose the most effective route for making the journey.

Abe Cherian
CEO, Multiple Stream Media, LLC

Write “Strong” Web Copy Headlines

WritingWriting web copy is almost as complex as an offline sales letter. Online copy should stress a value in your products or services in that the reader will always feel the impact beneficial to theirs needs.

To Do this, You’ll want to use strong headlines as you write your copy on each of your pages. The headline should direct them to read more, then follow through with another headline before you throw the product or service at them.

There are several types of headlines to use when writing any kind of copy.

1. The News Headline
2. The Guarantee Headline
3. The How To Headline
4. The Benefit Headline
5. The Question Headline
6. The Reason-Why Headline
7. The Testimonial Headline
8. The Command Headline

The headline will determine wether your visitor will take action simply by placing the correct wording into the entire phrase.

Here are some proven headline words:

Advice To
Amazing
Announcing
At Last
Bargain
Break Through
Discover
Do You
Easy
Facts
Guarantee
Here
How To
Immediate
Life
Magic
Money
New
Now
Powerful
Proven
Quick
Sale
Secrets Of
Success
Surprising

The three most powerful of them all

FREE….YOU….YOUR

After you compile your content for your pages, use these words into your headlines as the page flows down. Start with an introductory headline explaining the benefits. Then write the features.

After that, write yet another strong headline “Call-To- Action” then carry on with more benefits, leaving out features. Here is the perfect place to use “Bullets” and load it will headline words like above.

As the page nears the end, put another closing headline using “Command” and finalize your “Call-To-Action” phrase. This will help reach the readers desire to pull out that credit card or sign-up for more.

The key Point - Tell them what to Do!

Abe Cherian
CEO, Multiple Stream Media, LLC

Shotgun Marketing - Advertising Everywhere

TypingA Search Engine is only one prime method of promotion on the Internet? It’s true, only one of the simplistic approaches that fulfils one of the many promotional aspects of the Internet.

The best web site in the world is worthless if no one can find it, but, too often, business start-ups either rely on search engines alone or use shotgun marketing, simply advertising everywhere, to everyone, in the hope that a fraction of a percent of those who see the ads will respond.

Advertising on the Internet has many methods, is complex, yet as with more traditional advertising requires that you understand where and how you will spend your marketing budget and what results are to be expected, as with any marketing campaign.

What method works best for you?

Abe Cherian
CEO, Multiple Stream Media, LLC.

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