You must never assume that the way you think is the way other people think. I have seen many professionals fail because they were so sure that they had a handle on the marketplace, and they would’t adjust their thinking to market demands.

They felt it was not their misreading of the wants of their customers. They felt that these prospects weren’t getting their all so important message. They would not admit it was their problem.

This type of ego trip will send you backwards. Don’t ever feel bad that an idea you had didn’t work. That lesson is as important as finding what does work. You will not waste any more time or money on ideas that have bombed.

Thomas Edison tried thousand of compounds for the filament of his electric light. Every one thatdidn’t work was logged, and no more time was spent on that material. He was always sure that knowing what didn’t work was just as important as what did!

Abe Cherian
CEO, Multiple Stream Media, LLC

Share This