Writing web copy is almost as complex as an offline sales letter. Online copy should stress a value in your products or services in that the reader will always feel the impact beneficial to theirs needs.

To Do this, You’ll want to use strong headlines as you write your copy on each of your pages. The headline should direct them to read more, then follow through with another headline before you throw the product or service at them.

There are several types of headlines to use when writing any kind of copy.

1. The News Headline
2. The Guarantee Headline
3. The How To Headline
4. The Benefit Headline
5. The Question Headline
6. The Reason-Why Headline
7. The Testimonial Headline
8. The Command Headline

The headline will determine wether your visitor will take action simply by placing the correct wording into the entire phrase.

Here are some proven headline words:

Advice To
Amazing
Announcing
At Last
Bargain
Break Through
Discover
Do You
Easy
Facts
Guarantee
Here
How To
Immediate
Life
Magic
Money
New
Now
Powerful
Proven
Quick
Sale
Secrets Of
Success
Surprising

The three most powerful of them all

FREE….YOU….YOUR

After you compile your content for your pages, use these words into your headlines as the page flows down. Start with an introductory headline explaining the benefits. Then write the features.

After that, write yet another strong headline “Call-To- Action” then carry on with more benefits, leaving out features. Here is the perfect place to use “Bullets” and load it will headline words like above.

As the page nears the end, put another closing headline using “Command” and finalize your “Call-To-Action” phrase. This will help reach the readers desire to pull out that credit card or sign-up for more.

The key Point - Tell them what to Do!

Abe Cherian
CEO, Multiple Stream Media, LLC

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