How can you improve your numbers? What needs to be changed to improve your numbers? How can you tweak, Monitor, record, and analyze everything?

1. How much is your cost per sale?

2. What is your best performing keyword phrase? Why?

3. What sales copy is working best? Why?

4. How much does it cost you for one opt-in subscriber?

5. What percentage of customers purchase your upsell?

6. How many people who sign up for your newsletter end up customers?

7. How many visitors opt-in to your list? What percentage?

8. How many returns are you getting? Why?

9. What kind of feedback are you getting?

10. Have you used that feedback to improve your site or product?

11. What path are your visitors taking through your site? Is that the one you intended?

12. What page do most people exit on? Why?

13. How many people click on your order link but don?t end up placing orders?

14. What technical problems are your customers having? Can you do something to prevent those problems again?

15. What questions are you getting about your product?

Try to incorporate the answers into your sales copy. Most likely many of your visitors have those same questions. Tweak your sales process based on your findings. Use this information to improve your product, site, and sales process. Be careful to only implement those changes that are logical to you or that you are receiving over and over. Don’t implement something that only one person mentioned or that makes no sense to you. In other words, use your judgment.

If a visitor happens to run through two variables, let me give you an example; If you were testing keywords from PPC traffic and also the pulling power of certain articles, you’ll run into problems if you use only one tracking program. In other words, you might run into a problem if a visitor came to your site through a certain keyword, opted into your list, and then purchased through the link on one of your email messages. The sale would only get counted for to the email article. To avoid this problem, use several tracking programs each with a different purpose so that there will be no overlap.

Abe Cherian
CEO, Multiple Stream Media, LLC.

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I’ve been using a rather nifty little tool from Google called ‘Google Alert’ for over a year and absolutely love the convenience of getting specific information emailed to me. This saves me a lot of time browsing for topics and people I am interested in.

Google Alert helps you manage your reputation, monitor your competitors, and generate critical leads for your business. You can use Google Alert to track mentions of your name, your website, your place of work, or any people or projects that are important to you. Many people use Google Alert to keep track of what the web is saying about them, their companies, their industries, and the projects they are involved in.

Be informed of what others are saying about you, your competitors and your interests - as soon as it get’s indexed on Google. Here’s the link to setup.

Abe Cherian
CEO, Multiple Stream Media, LLC.

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If you’ve got products or services that are consumable, repeatable, and not just a one-time shot, you should set up regular contact strategies with your customer database on a weekly or monthly basis.

Let’s say you have a service that your customers should replace every month or they should take advantage of it every month. You can send out a newsletter where you tell them how important they are to you, and you can set them up as a preferred customer or preferred client.

Let them know what’s going on in the industry. Give them some practical tips that can make their lives easier. Make them a special offer, a special price, a special web page or a combination that’s not available to brand new customers.

You can be the very first one to approach them about new products or services that you have and reserve it for them first if they’ll visit your site.

If you continually work your customer by communicating with them, you can stimulate more orders!

How many can you stimulate?

Every situation is different. You have to test it by regularly working your customer base. You can pull 20%-300% additional business.

This has been said over, and over again, but people are silently begging to be acknowledged, informed, given advance opportunities, and led to action.

It doesn’t matter what business you’re in. This concept works well everywhere.

Abe Cherian
CEO, Multiple Stream Media, LLC

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Hi,

If you are one of these advertisers who’ve been burned before and lost faith in paid advertising, constantly losing money with no returns, then Rent-A-List advertising will surprise you to say the least. It has for thousands of Internet Marketers just like yourself. See below for 4 brand new case-studies:

“There is no other full-service online advertising out there for this price…”  ” Rent-A-List is the #1 advertiser on the web today…so why go anywhere else? We’re extremely happy with every one of our campaigns. There is no comparison…there is no other true FULL-SERVICE Online Advertising service out there.” Read Case Study

“Our Results has been VERY GOOD…”  ” Our results with Rent-A-List has been very good.  Rent-A-List has provided me with more targeted traffic than any other advertising services we used.”  Read Case Study

“We’re seeing real results..”  ” Simply stated, I am seeing real results with Rent-A-List advertising. Everyday my inbox contain responses from individuals who want to know more about my business” Read Case Study

I Always Recommend Rent-A-List To My Associates…”  ” I always recommend your service to those who ask for my advice about starting an ad campaign. The guaranteed hits of your targeted ads campaigns far outweigh any other service I use.” Read Case Study

Rent-A-List provides you with accountable track- able  and full-service advertising for your business — With the current Halloween Special going on you’ll also get 25% OFF regular prices.

Click here for your PROMO CODE! (Offer Ends Oct 31st, 2007)

Abe Cherian
CEO, Multiple Stream Media, LLC.

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How To Gain A Loyal Customer by Giving Them A Taste!

Do you resist change? Do you actually feel loyal to your friends and family? You want to test things before you buy them? You’re not alone. If you have answered yes to all these questions, you’re like everyone else that answers yes. That’s the challenge that an entrepreneurial business owner has to overcome from a competitor’s customer. If your competitors are smart, they have created a friendship with their customers and they expect loyalty in return, for giving them great benefits and a nice package of products and services.

How can you capture those customers?  You don’t. Not all at once.

Will you take a free sample of something at a grocery store or shopping mall? Maybe a free taste of a pastry? Some companies have built an empire simply by giving away free samples.

Will you give 1% or 5% of your business to someone other than your own family member for something that offers a more exciting or profitable alternative to your current situation? Of course you will.

Continue Reading »

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 It is critical that to succeed in any business you have your own opt-in email list. Building a highly responsive, highly targeted opt-in subscriber list will be the one thing that can catapult you from obscurity to fame and fortune and making a full-time living online.

Throughout the years, those who know me have learned there’s a number of methods to building your list. One such method was to offer them something of value for free in return for giving you permission to include them in your opt-in email list.

You also learned that you should not offer any incentives that has no value or can be obtained free of charge online.

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 Hi,

I am not a big seminar buff. In fact, in the 9 years of full time Internet Marketing career, I have not been to a single Internet Marketing seminar in person. I Got tired of it during 3 years of working for an offline direct marketing company. 

With 6 and 7 year olds and new born twins (3 months) — YES! 4 kids, I don’t think I’ll be attending any marketing seminars anytime soon. I registered to attend the Affiliate Summit 2008 in November, but we’ll see. But that’s just me - don’t listen to me.

However, I do invest thousands of dollars in home study courses and marketing books. The information is ALL in there — minus the Networking Opportunities of course.

I purchase every bit of marketing advise I can get in audio and video format — and wanted to share an audio of Alex Mandossian at the 2006 Big Seminar.

This 40 minute audio of Alex will shed some light into topics like ‘the 2 minute pitch’, press conference, how to get free exposure, and some interesting Blog promotion techniques.

Alex talks about how he used the ‘2 minute pitch’ get the attention of Pres. Bill Clinton, to promote his ‘Tele-Fund Raising’ idea — good stuff!

Here it is: Click to download.

Enjoy!

Sincerely,

Abe Cherian
CEO, Multiple Stream Media.

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