For anyone starting out a business online it’s important to realize the power of differentiating yourself from the rest in your market. By doing that you are branding yourself as a unique character and personality. Stand out of the crowd, and people will recognize your brand, website and company among a pool of cloned personality in your niche.

Use the power of persuasion and psychological triggers Cialdini talks about in this book to to differentiate yourself from others. If you have not read Robert Cialdini’s book, Influence: The Psychology Of Persuasion - It’s a must read.

Big companies use these triggers to differentiate themselves in the marketplace. A clear example of this is ‘Starbucks’. They push the Functional, emotional and expressive triggers in consumers and has made it a cultural phenomenon of our time.

Here’s a thought provoking video of Bryant Simon from Temple University - In this video Bryant give several examples of how Starbucks uses triggers to transfer emotional and expressive feelings from a product into consumer, so they feel a sense of belonging and status.  

You can use the same triggers to brand your place of business online and differentiate yourself from the rest. 

Some examples of websites using unique designs and ideas to stand out of the crowd:
The Psychic Chicken Network , BoneLand, Secret Admirer, Wonka….

Enjoy your weekend!

Abe Cherian
CEO, Multiple Stream Media, LLC

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