“Scientific Advertising” - The first time I read it in 1997 - I GOT it. I got the message. It was powerful enough that I knew from the bottom of my heart that I would enjoy a career in Advertising and would never get bored with it.

Claude C Hopkins - He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company until. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters researched their client products and produce reason-why copy. He believed, that a good product was often its own best salesperson and as such he was a great believer in sampling.

If you missed this golden classic, read it now.

Abe Cherian
CEO, Multiple Stream Media, LLC

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