Just recently, I sat back in my office chair to give my eyes a rest from the monitor, and a long ago experience entered in amongst my other thoughts.

The thought takes me back to a time when, I too, was still learning the Internet Marketing ropes! A time where email, usenet, and message boards transferred advertising data like a super-highway on steroids.

I remember taking interest in an offer that sounds too good to be true. They made statements that sounded just reasonable enough (if only barely) to keep me hanging on. They made three or four statements that I’d know to be true so that when they spring the big lie on me what they were selling, I’d be more likely to believe that, too.

They were experts at verbal camouflage! They put Insistence on an immediate decision! High-pressure sales tactics take a variety of forms but the common denominator is usually a stubborn reluctance to accept “no” as an answer.

A suggestion that you should make a purchase or investment on the basis of “trust.” Trust is a laudable trait, but it shouldn’t be dispensed indiscriminately.

No matter what you’re told to the contrary, the reality is that at least 99 percent of everything that’s a good deal today will still be a good deal a week from now! And the other one percent isn’t generally worth the risk you’d be taking to find out.

Abe Cherian
CEO, Multiple Stream Media, LLC

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