If you’ve got products or services that are consumable, repeatable, and not just a one-time shot, you should set up regular contact strategies with your customer database on a weekly or monthly basis.

Let’s say you have a service that your customers should replace every month or they should take advantage of it every month. You can send out a newsletter where you tell them how important they are to you, and you can set them up as a preferred customer or preferred client.

Let them know what’s going on in the industry. Give them some practical tips that can make their lives easier. Make them a special offer, a special price, a special web page or a combination that’s not available to brand new customers.

You can be the very first one to approach them about new products or services that you have and reserve it for them first if they’ll visit your site.

If you continually work your customer by communicating with them, you can stimulate more orders!

How many can you stimulate?

Every situation is different. You have to test it by regularly working your customer base. You can pull 20%-300% additional business.

This has been said over, and over again, but people are silently begging to be acknowledged, informed, given advance opportunities, and led to action.

It doesn’t matter what business you’re in. This concept works well everywhere.

Abe Cherian
CEO, Multiple Stream Media, LLC

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