Founder & CEO Of Multiple Stream Media
Most competitors have no idea what their customer is worth. If their marketing budget is a percentage of their sales, during a recession they might cut their ad budget… If you continue advertising and marketing at your current level, you’ll get their customers. 1. Compute your average sale and your profit per that sale. 2. [...]
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A lot of large and small online businesses have an affiliate program, and are continually working with their affiliates helping them to succeed. Think of your affiliates as salespeople you hired to go around selling your product or service. Too often I see a lack of emphasis on the affiliate program. I am convinced that [...]
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