Google launches a new search engine in China to gain access to their over 100 million searchers. However, the catch is that they will have to censor the results according to rules set by the Chinese government.

Google will censor searches related to, but not limited to:

- Human rights
- Tibet
- The word “democracy”
- and pretty much any other topic sensitive to Beijing

MSN reported that within minutes of launching, Google was already finding themselves blocking tons of websites related to the exact topics that were censored.

Google has been known to have the motto “Don’t be evil.” Given that, they’re coming under quite a bit of heat for having agreed to this deal.

But, let’s face it - 100 million searchers!

For the entire article, click here…

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Dear Reader,

Here are 15 ways to get more subscribers on your newsletter without spending a penny on advertising.

1. Make a subscription form a prominent feature of  your website.

2. Put a subscription box on every page of your  website.

3. Ask people to subscribe to your newsletter  mailing list when they complete a purchase.

4. Capture names of people who leave a product  site without buying.

5. Ask current subscribers to forward your  newsletter to their friends.

6. Promote your newsletter at seminars and talks.

7. Promote your newsletter in your 30-second  commercial.

8. Archive past newsletters on your web site.

9. Include testimonials on the signup page to show  what other say about the publication.

10. Have a link to past issues on the signup page  to so that those who are considering signing up  will be able to see what they’ll be getting.

11. Write articles and distribute them to trade  groups and to appropriate online websites.

12. Offer a free gift — downloadable of course,  so you have no delivery charges — to those who  sign up for your newsletter.

13. Include information about your website and  mailing list in every package you send out to  existing customers.

14. Get a friend in your industry to promote your  newsletter to their mailing list — then promote  the friend’s list in yours.

15.  Include a link to your newsletter  subscription page in the “sig” line you use when  you participate in mailing list discussions.

Your partner in success!

Abe Cherian
Multiple Stream Media
http://www.multiplestreammktg.com

P.S. Receive everyday tips for creating success. Subscribe to my Newsletter:
http://weeklytips.com

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Dear Reader,

Do you maintain a Promotional Filing System?

As marketers, we do umpteen numbers of promotions. But, do you keep a record of all your promotions?

Records like:

- Date of the promotion
- Product promoted
- Direct mail / ad pieces
- List or source to which the promotion went to
- Number of unique clicks
- Conversion ….etc.

These are records that will immensely help you to plan your future promotions.

If you have not been keeping records, I urge you to start today. An easy way to do this would be on and Excel document or any spread sheet document where you can simply highlight the results and make a graph to view a snap shot of your successful promotions.

You can also avoid this manual record keeping by tracking all your promotions automatically on…

http://www.imediamarketingtools.com/

When you are ready to create your own promotional calendar, you will have a filing system FULL of proven and innovative ideas to help you brainstorm.

Your partner in success!

Abe Cherian
Multiple Stream Media
http://www.multiplestreammktg.com

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Psychologists tell us that people respond  more positively when they’re addressed by name.  For this reason, your sales letters will be  received better when you address your prospective customer by his own name, rather than with a  generic “Dear Sir”

Using individual names is not a challenge if  you’re only sending out a few letters. But if  you’re serious about your promotions, you’re going to  send out far more than 8 or 10 letters at a time.  You should be sending 50 to 100 … or more.

Personalizing a large number of letters presents  problems - unless, that is, you master your word  processor’s “Mail Merge” function.

If you are serious and have money to spend, you can have a mailing list database built for your marketing.

In my opinion, the best and the most cost-effective way to manage and grow your list is a Mailing List management software.

Multiple Stream Media provides a service where you can manage all of your marketing chores, mailings and schedules for  under $25. You should give it a try, its completely free  for 15 days.

http://www.imediamarketingtools.com

Your partner in success!

Abe Cherian
Multiple Stream Media
http://www.multiplestreammktg.com

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Dear Reader,

I hope that you are having a wonderful weekend. I found a very interesting article from Clayton Makepeace of Makepeacetotalpackage.com (see below).

11 marketing mega-trends that can make you (or break you) in 2006.

If you are an online marketer you might want to know some things in advance before it’s too late.

There is nothing to worry about the change in these marketing trends that Clayton talks about in his article, if you are aware of it and act accordingly. But the truth is, ‘Change is inevitable” in all fields of business.

Your partner is success!

Abe Cherian
Multiple Stream Media
http://www.multiplestreammktg.com

P.S. Are you interested in an opportunity to test-drive a Full Line of advertising packages for tremendous savings?
http://imediatools.com/t/c/msmedia/valuepack/

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Dear Reader,

I would like to share with you 5 key marketing strategies that maximized the selling power of my web sites and produced more dollar revenue per customer.

Here are five strategies that you can use to boost sales from your web site.

1) Upsell at point of sale:

The easiest time to sell more is at the point of  sale, when your customer has already decided to  purchase your main product. This is when your  customer is in a purchase mode. The customer has  already opened his wallet and is ready to pay you.

You can ethically capitalize on this by offering  your customer more products that will compliment  the product that he/she is about to purchase. Make  sure that you offer the special product for a  cheaper price than what it normally sells.

Up-selling is the easiest way to increase your  profits. You’ll see that 25% to 40% of your  customers will take advantage of your special  offer.

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