How To Turn Features Into Benefits
A few years ago, for an anniversary present, my husband Mick surprised me by replacing my car radio with a complete entertainment center.Now, you may not know this, but I’m a genuine “technophobe.” I’m scared of technology and all those dang blasted new gadgets. I was perfectly happy getting into my car and turning on my radio. In fact, if I had my way, I’d still be using 8-track tapes!
But when I went to look for my radio — I couldn’t find it. It was really GONE! There was a thingy in its place and I had no idea what that monstrosity was!
It took me over two hours to get a hold of my husband. Meanwhile, I was driving my car with no music – IN ABSOLUTE SILENCE - and I was fuming.
When he finally called me back, I was frustrated and furious and wanted to know what he did with my radio!
About 10 days ago, I sent out an email to my subscribers asking them to suggest a baby boy’s name for Patty Walker’s (Multiple Stream Media, Creative Dept) soon to be born baby boy.




